Today, I am going to show you how drop servicing works, and provide you with the blueprint you need to get started, and on your way to making your first $100,000 in revenue.
I am going to explain how to choose a niche, how to present your offer to potential clients, build a team, market your service, and, finally, how to actually deliver results for your clients.
Now, you might be thinking “Wow, Dylan Sigley, this sounds like a lot of work” right? I’m not going to lie, it is, but it is possible if you’re prepared to follow my tried and tested model.
Firstly, for those of you not familiar as to what drop servicing is. Drop servicing is when you sell digital services to clients like website design, copywriting, social media marketing, and many other services – and then, once you get those clients or projects, you employ other freelancers to carry out the majority of the project’s work. And that’s what we teach in the Drop Servicing Blueprint by Dylan Sigley.
Your job is focussed on signing up clients, and managing projects to make sure they are delivered to a high standard. Drop servicing is basically like how sub-contracting works in industries like construction. It’s not a new idea – it’s been around in various forms for hundreds of years. The only difference now is that it can be done online.
How to get started in drop servicing by Dylan Sigley
So, here’s how you get started.
Step 1: Choose a niche
You can drop service almost anything that there is a market for. You don’t need to be an expert about a particular service, but you do need to at least understand how it works.
For example, if you choose to sell blog writing services, you should be able to, at the very least, know what high-quality content looks like, even if just from a reader’s perspective.
For services like web development, you’ll probably need to know quite a lot about it to ensure that the work is completed to a high standard, so avoid the more technical services if you don’t understand them.
I know of many entrepreneurs who have built a successful drop servicing business in categories like:
- Email copywriting
- Web design or development
- Social media advertising
- Blog writing
- Ad copywriting
- Video content
Ideally, you want to choose a niche that is highly profitable, easy to understand, and easy to sell. The more simple your drop servicing business is, the easier you will be able to sell it to clients, find freelancers, and scale your business.
You don’t need to stress about it too much if you pick the wrong niche in the beginning, you’ll be able to test out your service without having to spend huge sums of money. If your niche isn’t as in demand as you first thought or you have problems delivering the service, you can always pivot to a new niche in the future.
Step 2: Take a look at the competition
One of the biggest mistakes people make is spending time trying to figure out what they think people want, when the easiest thing to do is look at what clients are already spending money on. You don’t need to overthink the service that you offer. Look around at what competitors are doing and just copy what is working already for them in the marketplace.
You can use Upwork to search for services that are in high demand and get a good idea about what prices are being charged for them.
Ideally, you’ll want to find projects that pay better, so target high GDP countries where budgets tend to be a bit higher; expectations are higher too, so just watch that to make sure you can deliver, or you can just Google your service to see what other companies are offering, how they are offering it, and how much they are charging. For example, just Google “blog writing services” and you’ll be able to find a number of companies already offering this service.
Go to their websites and see how they are marketing their service. The big takeaway here is just copy what’s already working in the market, you don’t need to reinvent the wheel to build a successful drop servicing business.
Now that you know what your competitors are offering, you need to create your own compelling offer that you will present to clients. Let’s say you’re going to offer blog writing services, you could decide to offer 3 tiers of writing services: Gold, Silver, and Bronze – each at a different price point and with a different amount of blogs that you will write for clients each month.
What you really want to focus on is providing a service that offers real value to your clients, and that solves an actual business problem. Crafting your offer from the clients perspective will help you create compelling offers they can’t refuse.
For example, a business might have a part-time writer at $800 per week who writes 5 blog posts per week. If you can offer them a blog writing service for $400 for the same amount of blog posts – you are saving them $400/week and providing a really valuable service.
Standing out and looking professional in the market is key. You need to present yourself and your company well to clients. To do this, you’re going to want to make sure you build a website, and have your profiles on all the top freelancing platforms.
I’d recommend starting out with something easy to use like WordPress to build your own website and provide your clients with payment options.
Having a good looking website will make you look way more professional, and clients are more likely to trust you if your site is well crafted, and highlights the value you can bring to their business.
Step 3: Find freelancers who can help you with project delivery
I can’t stress this next bit enough. You need to put a team of freelancers together that will actually carry out the work for each project that you secure. You’re not going to be able to scale your drop servicing business and generate $100K if you’re writing over 30 blog articles a week yourself.
Luckily, there are a bunch of platforms out there for hiring freelancers, so it’s actually pretty easy once you get started. A few of the main platforms are;
- Upwork Fiverr Freelancer.com People Per Hour Student job boards
I recommend Upwork. On these platforms, you can post an ad and request they get in contact with you. Approach hiring freelancers like you would hiring an employee, after-all it’s still your business. So, before you jump in and hire someone, make sure that you give them a paid test to do, like writing a short trial blog post. Take the time to review their profile, feedback rating, length of years in the industry, and how much they are charging.
From there, you can create a shortlist of freelancers, and pick the top ones that you like. The platforms usually have a favourite or save button to make this easy for you. A common pitfall I hear from people starting out, is going for the cheapest freelancer to maximise profits. This seems like the smart thing to do, but can easily damage your drop servicing business if their quality of their work is subpar. It’s better to spend a little bit more to get a more talented freelancer to work with long-term. It’s really important that you get this step right, it’s probably the most crucial part of building a successful drop servicing business.
Step 4: Choose a marketing strategy
Once you have found your freelancers, you then need to work on marketing your service.
I recommend you start with automated email campaigns. Having a flare for marketing is a skill you’ll need to have or be willing to learn to make your drop servicing business successful. What you’ll discover is that you can charge more if you know how to package up, and market your services as a value-added problem-solving package.
Then, when you’re ready to launch your service to clients, automated email campaigns are by far the most cost-effective and time-saving way you’ll find clients. I highly recommend using them when you’re starting your drop servicing business.
Sure guys, you can send out emails to your clients one-by-one, but it’s time-consuming and tedious. If this is where you need to start, go for it, it’s by no means wrong, but you’ll find the most efficient way is to use email automation software like Woodpecker.
With automated campaigns, you can send out hundreds of emails a week to your highly targeted client list. The whole campaign can be automated. You can set it up so the client is sent an initial email, and then follow up emails. The aim should be to get the client to go to your website and book a sales call with you, or to directly buy your services from your website. It’s all about building up and creating a sales funnel that works for you even while you sleep!
Step 5: Deliver your service
Now that you are up and running, you can focus on delivering your service to clients, bringing on new clients, and scaling your business up to $100,000 in revenue. Building scale in your business is all about establishing your freelance team, and getting a system in place to deliver value to your clients, efficiently as possible.
You want to make sure that you have a team of freelancers in place to complete client work on demand, so that you can spend your time signing up new clients and building business relationships. You want to build your business up, so that you have a pipeline of client projects, and even an over demand – once you know what you are doing, it won’t be hard to find more freelancers to increase your capacity.
Automation is going to be your friend here guys. Automating tasks frees up your time – sometimes hours a day – so that you can focus on more important tasks that are actually going to help to scale your business. The sooner you can automate tasks, the faster you will be able to grow your business
Every part of your business can be automated by software or by humans (your freelancers). Ideally, you want to get to the point where the whole process from emailing prospective clients to project delivery is being automated. This allows you to build massive scale into your business.
So, if you’re like most people reading, you want to hit that magic $100K mark. I know, it seems daunting. But it’s not, seriously. Let’s have a quick look why.
To get to $100,000 in revenue, break it down into smaller goals. $100k is 10 x $10k projects or 20 x $5k projects; that’s less than 1 a month or fortnight. This helps to make the goal feel more achievable. It just takes hard work, and discipline to follow a tried and proven method.
So, team, where are we at? I’ve covered a lot in this article about how to set up and scale your drop-shipping business. To recap
Drop servicing can be a great business to start online. It is easy to implement, and it’s realistic to earn good amounts of money by solving other business problems. The thing with drop servicing is that no physical goods are involved like in dropshipping. You are not going to lose money on shipping costs, and you will not have a lot of customer complaints about bad products because each completed service will pass through you – which gives you the ability to control what gets delivered to your clients, and manage an authentic client relationship.
Long-term success in a drop servicing business is about providing high-quality services to your clients, so they make more money, grow their business with your service, and then come back to you for more, and recommend you to others. I know that this is a strategy that works because I have done it myself, and I know it can work for you too. If you want to learn more about Drop Servicing so you can build your own online business, check out the Dylan Sigley YouTube Channel. Also, you can learn a lot more about who I am and my businesses by checking out the Dylan Sigley Crunchbase page.
Through Drop Servicing Dylan Sigley has been able to create success and freedom for himself but he’s also translated this into an education business called the Drop Servicing Blueprint, through this Dylan Sigley communicates his real life online business strategies and tactics with thousands of drop servicers around the world.