As Halloween excitement sweeps across the UK, Domino’s is serving up something a little larger than life — quite literally. In a move that’s equal parts spooky, silly, and deliciously fun, the pizza giant has unveiled a limited-edition range of human-sized pizza box costumes, perfect for couples who want to make a monstrously memorable entrance this Halloween.
Dubbed the ‘XXL Pizza Box Costumes’, these cleverly designed outfits are inspired by Domino’s signature packaging — a playful twist that transforms the brand’s iconic blue and red boxes into wearable statement pieces. Each costume features a cutout replacing Domino’s famous dots, creating a face-sized window so wearers can peek through while staying on theme. The concept is simple but brilliant: one costume represents Domino’s classic blue pizza box, while the other is styled after the brand’s red sides box, making them the perfect pair for mates, dates, or anyone looking to double their fun this spooky season.
The campaign, which launches on Monday 13th October, taps into the UK’s growing appetite for outlandish and creative Halloween celebrations. From haunted house parties to costumed nights out, Britons are going all in this year, and Domino’s is adding a generous slice of humour to the mix. The XXL costumes are designed to be hilariously oversized — ideal for couples who don’t take themselves too seriously and want to bring a touch of cheeky charm to their Halloween festivities.
Izzy Gardener, Head of Chills and Thrills at Domino’s, said the campaign was all about helping fans embrace the fun side of fright night. “This Halloween we’re helping Brits level up their costume game with a limited-edition design made to be worn in pairs – whether that’s with a mate or a date,” Gardener said. “Easy to assemble and instantly recognisable, these costumes are bound to steal the spotlight at your Halloween gathering.”
The limited-edition offer is part of Domino’s broader push to engage with fans in playful, unexpected ways. The brand has long been known for its cheeky campaigns — from pizza-scented candles to edible emoji boxes — but this Halloween stunt might just take the cake. Or rather, the slice. By tapping into the UK’s love for both pizza and parties, Domino’s is once again positioning itself as the go-to name for memorable moments. The company’s knack for combining humour and brand recognition means these costumes are likely to become a hot topic across social media platforms.
Only 75 sets of the XXL Pizza Box Costumes are available, and they’re completely free to claim. Fans eager to get their hands on a pair will need to be quick — the offer runs from Monday 13th October until 23:59 on Sunday 26th October via dominoshalloween.com. Given the brand’s history of quirky promotions, the competition is expected to be fierce, with costumes likely to vanish faster than a freshly delivered pepperoni pizza.
The timing couldn’t be better. Halloween has evolved in the UK from a simple night of trick-or-treating into one of the biggest party events of the year, with themed gatherings, bar crawls, and costume competitions now staples of the October calendar. Domino’s move to join the festivities feels both natural and nostalgic — merging the joy of sharing pizza with the communal spirit of dressing up.
The campaign also plays on the growing popularity of couple and group costumes. In recent years, themed duos — from famous film pairings to quirky puns — have dominated social media feeds during Halloween. With Domino’s giant blue and red boxes, pairs can now embody everyone’s favourite takeaway in a way that’s instantly recognisable, funny, and delightfully awkward. The oversized designs mean these costumes aren’t just conversation starters — they’re full-blown party showstoppers.
And while the costumes are designed for laughs, they also carry a subtle message about connection. By encouraging pairs to literally join forces under one brand, Domino’s nods to the shared experience of pizza itself — something best enjoyed together. Whether you’re out with your partner, your best friend, or even your sibling, there’s something undeniably bonding about stepping into matching cardboard couture.
With the UK gearing up for its biggest Halloween celebrations in years, Domino’s couldn’t have timed this launch better. In a world where every costume party is a photo opportunity, and every Instagram story a chance to stand out, these human-sized pizza boxes tick every box: funny, free, and fantastically photogenic. Just don’t be surprised if you end up spending the night posing for selfies instead of dancing.
So, if you fancy turning heads this Halloween — or simply want to wear your love of pizza on your sleeve — you might want to set your alarms for 13th October. Because when Domino’s says XXL, they mean it. And in true Domino’s fashion, it’s all about sharing the joy, one slice (or costume) at a time.