With global enthusiasm for Korean culture at an all-time high, K-Food continues to capture taste buds and inspire new culinary trends worldwide.
Capitalising on this momentum, Jeollanam-do (Governor Young-rok Kim) and the Gwangju Jeonnam Branch of the Korea International Trade Association (KITA, Director Dong-won Lee) are leading a delegation of six innovative K-Food companies to the 2025 Specialty & Fine Food Fair (SFFF) — a leading B2B showcase celebrating its 26th edition in London.
Taking place from 9–10 September, the event will provide a strategic platform for these companies to strengthen their footprint in both the UK and wider European markets.
Renowned as “The UK’s Leading Showcase of Artisanal Food & Drink,” the SFFF attracts influential buyers from retail, hospitality, and import/export sectors. Each participating Korean company will host its own booth, featuring a diverse portfolio of premium K-Food products.
The six companies which are representing Jeollanam-do Branch of the Korea — Bohyang Tea Co., Cookia Co., Ltd, Daedaero Farm Association, Gangjin Rice Cooperative Corporation, Good F&B, and PBW Cooperative —will feature a variety of innovative and traditional Korean items, including:
- Traditional Liquors: Highlighting Korea’s rich heritage in alcoholic beverages.
- Healthy & Tasty Snacks: Offering a modern twist on Korean culinary delights.
- Herb and Blended Teas: Showcasing aromatic and health-conscious beverage options.
- Fruit and Vegetable Beverages: Presenting refreshing and nutritious drinks.
- Healthy Organic Citron Juice: A natural and revitalizing fruit juice.
- Premium Rice: Emphasizing the quality and versatility of Korean rice.
The delegation’s primary goal is to foster direct relationships with local buyers. The companies have planned a series of pre-arranged one-on-one export consultations to discuss potential partnerships. Additionally, they will engage with walk-in buyers to maximize their networking opportunities.
For buyers and industry professionals seeking the next big trend in global food and drink, this is a unique opportunity to discover and sample authentic Korean specialties. We invite you to visit our booths to explore these exceptional products and connect directly with the producers.
This participation marks a strategic effort by KITA to support Jeollanamdo-based exporters in their quest to enter new global markets. The fair is expected to be a significant step toward establishing a stronger foothold for these K-Food brands not only in the UK but throughout Europe.