New Tyrrells Advert

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Tyrrells Hand-Cooked English Potato Crisps has launched its new Absurdly Good advert that will showcase its Best Ever Recipes. It will be aired on TV and Video on Demand from the 5th of March and it is part of the brand’s investment in above the line advertising. Tyrrells invested £2 million in the advert and it will be on air from March to May 2018.

At the centre of the advert are Tyrrells’ most popular flavours: Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive; and it focuses on how the company hunts down the finest ingredients to make its crisps taste so Absurdly Good. The renowned crisp packet characters and Tyrrells’ signature style and humour are featuring throughout the clip.

“We are thrilled to launch this new creative campaign to celebrate our Best Ever Recipe. The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best ever recipes. Of course, the creative style maintains our unique personality, tone and humour,” said Adam Draper, Marketing Director at Tyrrells Potato Crisps.

The crisps’ range comes in small batches from locally grown, seasonal varieties of potatoes at Tyrrells Court Farm in Herefordshire. They are hand cooked and seasoned to perfection with the finest, specially selected ingredients, possessing in a unique curl, crunch, and taste.

Tyrrells is based on a farm in the picturesque Herefordshire countryside and since its creation in 2002, it has grown to become one of the UK’s best-loved premium snacking brands. The Tyrrells portfolio consists of award-winning hand cooked potato crisps, vegetable crisps, and Poshcorn with 69 Gold Great Taste awards, more than any other premium crisp producer.

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The Temperance Spirit Company at the House of Commons

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The Temperance Spirit Company will be offering samples of Teetotal G’n’T on Wednesday, the 7th of March, at a reception taking place at the House of Commons. The event organised by the All-Party Parliamentary Group (APPG) wants to raise awareness on Alcohol Harm and it will put on display the range of high quality alcohol free and very low alcohol drinks available.

‘’We are very pleased to have been invited by Alcohol Concern to sample Teetotal G’n’T with the MP’s and to promote the benefits of producing adult-styled non-alcoholic drinks to give those who wish to moderate their drinking effectively by bars offering this growing range of premium drinks’’ said Gillian Venning, member of the business.

Andrew Misell, Director at Alcohol Concern Cymru, brings forward the issue of a lack of good soft drinks for adults. “Many consumers who are drinking less alcohol, or who don’t drink at all, are looking for products that aren’t just sweet fizzy pop.” Fortunately, the experts noticed this gap in the market and have started to produce quality beers at 0.5% and 0.0% ABV.

“We’re also seeing alcohol-free premixed drinks, such as the pub classic, the G’n’T. A number of these new drinks have reached supermarket shelves. Our hope now is that both alcohol-free beer and alcohol-free GnT will become a normal offering in pubs and bars across the country,” added Andrew.

Teetotal G’n’T was launched in December 2015 and is now stocked in a wide range of pubs and restaurants, as well as in farm shops and upscale retailers such as Harvey Nichols and Fenwick’s. A new drink by Teetotal ‘Cuba Libre’ will build on the G’n’T’s success and will be launched at The Northern Restaurant and Bar Show this month.

The unique premium ‘adult style’ drink tastes and looks exactly like a gin and tonic, while meeting the growing needs of the ‘non-drinker’ audience. It is a very refreshing soft drink with only 52 calories per bottle and 12 g of natural sugar.

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Pukka Pies Launches Campaign During the British Pie Week

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This week (5th – 11th) is the British Pie Week and with this occasion the number one pie brand Pukka Pies would like to invite the nation to be part of their new campaign fronted by Freddie Flintoff and vote mash or chips as their favourite pie accompaniment.

The campaign was launched today and consumers can vote for their chosen pie accompaniment online at www.pie-week.com. It is set to reach over 7 million people through outdoor promotion, social media, radio, and PR.

“It’s hard to say no to a tempting plate of pie, so it’s great to be fronting Pukka Pies’ campaign which celebrates our nation’s love of the classic dish. It’s a tough choice so I am excited to see which accompaniment takes top spot in the UK,” said Freddie Flintoff, presenter, broadcaster, and cricketing legend.

Between Monday the 5th and Thursday the 8th of March, Pukka Pies will be giving away £100 a day, as well as hundreds of free pies to a number of lucky voters in The Great British Pie Debate at www.pie-week.com.

“We want to amplify the UK’s love of pies even further with our new campaign, which is set to engage consumers by letting them decide which pie accompaniment comes out top,” said Lindsay Filmer, Head of Marketing at Pukka Pies. “Whether it’s mash or chips that takes the crown, there’s nothing better than a convenient, tasty Pukka Pie to celebrate Pie Week.”

Pukka Pies has seen record breaking sales in 2017 due to the launch of its multi-million pound ‘Everything’s Pukka’ campaign and is continuing to drive sales growth this year as well.

Pukka Pies is the UK’s number one Hot Pie Brand across the foodservice and grocer sectors, supplying fish and chip shops, stadia and supermarkets with the highest quality light, flaky puff pastry with 144 layers, select cuts of meat and flavoursome gravies.

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Nanotechnology will help medicine improve our health

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Robotics, technology and medicine have never been more related than at present. Three branches of science that complement each other in an indivisible whole that is making many progresses. Chips to improve memory, nanoparticles to treat cancer, edible QR codes to identify medicines, development of electrospinning equipment to fight diseases… Many are the advances we have been counting on over the days, however, this time we are going to talk about a project so revolutionary that it sounds to science fiction. It is a revolutionary nanobot capable of locating and destroying tumors in just two days. Incredible true?

A group of researchers from the Arizona State University (ASU) and the National Center of Nanoscience and Technology of China, led by Shawn M. Douglas, have created one of the most spectacular inventions of this year, but the most . It is an impressive nanobot that is able to locate and destroy tumors in a total limit of 48 hours. A very hopeful study that has been published recently in the journal Nature Biotechnology and that has managed to revolutionize the entire scientific community.

It should be noted that nanotechnology is growing at gigantic levels. According to experts, the forecasts for this year mark the figures in a total of approximately 3.3 billion euros in turnover. Ranks that were recently unattainable and showing a positive trend thanks to the large number of inventions that have emerged in recent years. In this case we are talking about a prototype successfully tested in pigs and mice that are defined as completely autonomous nanobots that have been programmed to detect tumors and cut off their blood supply. The most important part of this procedure is based on the fact that these devices directly attack the harmful cells without harming the healthy ones.

The key lies in getting the nanobots able to get the programmed DNA to fold back on itself and return to normal whenever necessary. “The nanobot is synchronized with a DNA aptamer that binds to nucleolin, a protein expressed specifically in endothelial cells associated with tumors, and the thrombin of the blood coagulation protease inside its internal cavity,” the study authors comment.


Featured image by CSIRO [CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

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The Dozen at The White Horse in Dorking

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The new drink, dine and deli restaurant concept, The Dozen, opened by The White Horse, part of Bespoke Hotels in Dorking, has welcomes it new Head Chef, James O’Grady. With a strong background in restaurants, hotels and events from Michelin-starred restaurants to the Dean Street Townhouse brasserie in Soho, James is passionate about sharing his skill set with the new team.

“Since the £4 million investment by Bespoke Hotels and the opening of the new restaurant, we have been generating new jobs for the community and shining a spotlight on the region. James brings a wealth of experience to the team and we look forward to developing a new foodie destination for Surrey locals and hotel guests,” said Beccy Gunn, General Manager at The White Horse.

The Dozen offers an informal all day dining experience that pairs the timeless British classics with locally sourced produce to create a local Surrey flavour. All aspects of the restaurant and bar are worked in partnership with local producers, from the Dozen sausage, produced exclusively by the Dorking Butchery, to the cheese board featuring a selection of cheeses from Sussex & Surrey and Debbies’ local chutneys.

“I am thrilled to bring my experience to The White Horse team and I am excited to develop The Dozen to ensure guests enjoy the high standard of local food and the vibrant atmosphere,” commented Head Chef James.

Those wishing to give the coaching inn located in the heart of the historic market town of Dorking a try can book a room starting from £109 for a Cosy Room. The classic dishes at The Dozen are priced starting from £12.50.

For additional information or to book your stay, please visit: http://www.bespokehotels.com/dorking-white-horse.

Bespoke Hotels was launched in 2000 and since then it has grown to represent over 200 properties worldwide and is UK’s Largest Independent Hotel Group. Ranging from specialist golfing hotels, to award-winning spa resorts and chic city centre properties, the group prides itself on a diverse roster and a unique, individualised management style.

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Obrigado Coconut Water Comes to Europe

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The Brazilian coconut water brand Obrigado has announced its expansion into the European market, just two and a half years after its inception in the Brazilian market.

Obrigado is produced from fresh, young, green coconuts harvested in the brand’s own sustainable farms in the state of Bahia. Its name means ‘thank you’ in Portuguese and it is representative for the brand’s use of natural ingredients and gratitude for nature’s resources.

The drink will be available in the UK in more than 1,400 points of distribution across the Greater London area. It is already available in the US and UK will become the first in Europe to sell Obrigado.

“We believe that Obrigado is exactly what the British coconut water category is missing with the brand’s unique patented extraction method which allows the product to be 100% pure, nothing added. Consumers today have an ‘always on’ lifestyle but are ever more health conscious; they also have a real focus on provenance,” commented Mark van de Grift, global marketing director for brand owners Grupo Aurantiaca.

Last year, the annual coconut water sales in the UK broke the £100 million mark for the first time and this figure is believed to quadruple over the next five years.

Since its launch on the Brazilian market, Obrigado reached 12.5% market share at its peak in 2017, having sold more than 12 million litres of coconut water. This result sent Obrigado into the top four coconut water brand in Brazil, making it one of the most successful brand stories in the country’s recent history.

“Obrigado is committed to educating consumers on the benefits of coconut water and shaking up the category in the UK,” added Adhy Singagerda, CEO of Aurantiaca Europe. “To achieve this, we will be spending £2.3 million in this market, helping to result in category growth.”

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