KeenaBela, the luxury loungewear and resortwear brand known for its vibrant palette, functional designs, and eco-conscious fabrics, has proudly announced its relaunch from Florida.
Founded by industry leader Myriam Belasse, KeenaBela embraces the philosophy of “Healthy Wear for Modern Living,” uniting eco-friendly materials with bold, versatile fashion that enhances confidence and delight.
The relaunch ushers in an invigorated era for the label, following milestones such as collaborations with Nordstrom that introduced the brand to a national audience, extended retail showcases in Atlanta that strengthened local ties, and global recognition as a Top 70 Semi-Finalist among 20,000 entrants in Alibaba’s CoCreate Pitch Competition 2025.
“KeenaBela is more than clothing, it’s a lifestyle,” said Myriam Belasse. “Our re-launch represents a renewed commitment to creating fashion that uplifts the spirit, cares for the planet, and makes everyday living feel extraordinary.”
The updated collections highlight eco-certified modal fabrics, breathable bamboo, and washable linen, complemented by KeenaBela’s trademark bold hues and resort-inspired cuts crafted for effortless shifts from leisure to travel and celebration.
Future launches will introduce washable silks, luxurious Peruvian pima cotton, modal satin, and tencel—expanding the eco-luxury offering for discerning customers.
Through this relaunch, KeenaBela reaffirms its guiding principle: Elevate Your Style. Elevate Your Planet.
