Ihor Shovkoplias is a New York–based video producer, creative strategist, and content creator whose work is redefining how brands communicate visually. Originally from Ukraine, he has spent over seven years helping companies in Europe and the United States connect with audiences through authentic storytelling and emotion-driven video.
Having collaborated with brands such as Adidas, Messika, Deloitte, and De’Longhi, Shovkoplias brings an international perspective to American marketing. His projects blend cinematic artistry with strategic precision, demonstrating that video is a language of trust, not just a promotional format.
From Ukraine to New York: Building a Career Through Creativity and Clarity
Before moving to the United States, Shovkoplias built his foundation in Ukraine, where he worked as a Video Producer at Promodo, one of Eastern Europe’s largest digital agencies. There, he developed an analytical approach to creative work — learning to merge marketing goals with emotional storytelling.
His next chapter began in the Netherlands, where he joined the Amsterdamsche Hockey & Bandy Club (AH&BC) — Europe’s oldest field hockey organization. Tasked with reinventing its digital image, Shovkoplias implemented a fresh social media strategy that increased the club’s online engagement by more than 87%.
After relocating to New York, he began collaborating with both established brands and independent creators, helping them refine their visual identity and communication strategy. His projects now span beauty, fashion, sports, and lifestyle industries, uniting global aesthetics with the authenticity American audiences value most.
Video Strategy That Builds Connection
What makes Shovkoplias’s approach unique is his focus on human-centered video — content that prioritizes honesty and emotion over production perfection.
“People no longer respond to flawless advertising,” he explains. “They want to see something real — something that feels human.”
This belief has guided his work with international brands such as Messika and De’Longhi, where he developed emotionally resonant campaigns built on storytelling rather than traditional promotion. By combining visual minimalism, natural light, and real people, he helps brands earn not just attention, but credibility.
Creative Philosophy and Impact
Unlike traditional producers who focus only on visuals, Shovkoplias integrates data, psychology, and aesthetics to create content that performs both emotionally and commercially. His videos have accumulated over 100 million views, and more than 60% of his clients return for ongoing collaboration.
He believes that the most successful video content functions as a mirror — reflecting the audience’s identity and values. “The best stories don’t tell people what to think,” he says. “They make people feel seen.”
Supporting Growth Through Education and Collaboration
Beyond client work, Shovkoplias is developing an educational initiative for young creators and small brands looking to grow in the U.S. market. The program will focus on video strategy, storytelling, and using AI tools responsibly — without losing authenticity in the process.
Having built his career as an immigrant professional, he understands the challenges of finding one’s voice in a new cultural environment. His mission is to help brands and creators use storytelling to connect, communicate, and create opportunities.
“When you move to another country,” he says, “you’re not just rebuilding your career. You’re rebuilding your identity. And video is one of the most powerful ways to express it.”
About Ihor Shovkoplias
Ihor Shovkoplias is a Ukrainian-born video producer and creative strategist based in New York. He specializes in visual storytelling and brand communication for global companies, including Adidas, Messika, Deloitte, and De’Longhi. With over seven years of international experience, he combines creativity, structure, and strategy to help brands and creators connect with audiences through authentic, emotion-driven content.
