Ten independent food, wine and hospitality specialist PR agencies are launching a new collaboration platform and website. Going by the name of The Food & Wine Republic, the collaboration will be easy to find for brands, regions or AOPs who are in need of international marketing and publicity from March 2019. All the participating agencies are owner run, independent, specialists and 100% active in the world of food and wines. Even though the agencies are established in different countries, they all have the same background and the right methods to connect foodies and wine consumers with brands through media. w
The agencies are based in Stockholm, Copenhagen, London, Hamburg, Amsterdam, Paris, Madrid and Milan. All companies have excellent contacts with traditional and digital food media. They are working on brand activation, press releases, press trips, media events, social media and digital marketing on a daily basis. Activities include organising tastings, launches and openings, together with having a presence at international fairs and local food festivals.
This collaboration between agencies makes it easier for clients to profit from the connections of agencies in surrounding countries. The initiative was set up after more and more food clients asked their PR partners to link them to like-minded agencies in other countries. The aim of the participation is to broaden client portfolios and cooperate on international campaigns whilst every agency keeps its own independence.