The UK’s fastest-growing protein bar, Fulfil has announced the appointment of Dave Pogson as the company’s managing director for Great Britain.
Following the brand’s success in Ireland, where it has a 74% share of the Protein bar category and a 56% share of the Healthy Bar category, Dave has been appointed to lead Fulfil’s strategic growth in GB.
With more than 35 years’ experience in the food and drink industry, Dave has worked for some of the world’s leading brands including Cadbury plc, Coca-Cola Enterprises, Mondelez and Carlsberg UK.
He said: “Fulfil is the innovation that the impulse bar category has been waiting for, and the first bar to offer consumers a healthier choice but with no compromise on taste.”
Brian O’Sullivan, CEO of Fulfil Nutrition, said: “Year on year, Fulfil has grown by 75% in the UK, so it is fantastic to be working with somebody of Dave’s calibre to now lead our ambitious UK growth plans in tandem with our distribution partner, Red Star Brands.”
Fulfil is currently listed in Tesco, Sainsbury’s, ASDA, Morrisons, WHSmith Travel, Boots, Amazon, Spar and BP amongst other leading retailers.
“The UK offers an exciting opportunity and I am looking forward to working alongside Red Star to accelerate brand and category growth and support our ambition to bring real innovation to UK consumers.” said Dave.