Developing a successful marketing strategy is often one of the top business challenges. Any brilliant idea, whether it is opening a casino like Play Amo online casino or something else, can fail if it is not presented to the public correctly. Internet marketing can significantly reduce the cost of promoting a product and at the same time become closer to the consumer.
But there is one catch: since electronic media is rapidly evolving, the one who adapts first wins. Those who do not have time to join the trend in time will find themselves on a crowded platform whose users are already blind to marketing.
1. Voice Search
According to Google, in 2020, 20% of requests on mobile devices were carried out using a voice assistant. This figure was projected to rise to 50% by 2022. An NPR poll in late 2019 found that the number of smart speaker users grew 135% in two years.
Optimizing programs for processing text queries is different from optimizing programs that work with voice. People talk to voice assistants the way they would talk to a living person. Consequently, they are more inclined to use colloquial intonation and extended sentences.
At the end of 2020, Google updated its search algorithm and integrated the natural language processing neural network BERT. The goal of these updates is to move from keyword searches to handling more “conversational” queries. After all, often instead of looking for “the best places to shop”, people ask: “Where are the best dresses sold in New York?” Users tend to indicate their location in voice queries, so adding location to your keyword list will help increase your product’s visibility. In general, the more accurate a product description you provide, the more likely it is to catch the eye of consumers using voice search.
2. Blocks With Quick Responses
Some time ago, search engines began to display blocks with quick responses on the page with the query results, in which the information that is most relevant in the opinion of the algorithm is displayed. It is this information that voice assistants like to read when users ask them questions.
The blocks with quick responses showcase key information from materials from the top search results. The most effective use of this tool will help h-tags embedded in a web page. They will help the search engine to highlight key information (for example, product data) and supplement it with a relevant, attention-grabbing image
According to researchers, if the search does not display a block with quick replies, 26% of clicks are on the first link. However, if a block with quick replies appears, 8.6% of clicks “go” to it.
It is important to remember that blocks with quick responses have their drawbacks. Since search engines display answers to questions on top of search results, this can result in users not following the link at all. Therefore, it is important to interest the audience, to attract it to a more detailed search on the site. This can be done using keywords in the main message.
3. YouTube SEO
When you search on Google, YouTube videos are displayed next to the quick replies in the search results. If you are not promoting your products on YouTube, it is still worth shooting a video if only to get into the top results. It is not at all necessary to set a goal for yourself to acquire an audience on the platform – the main thing is that your videos are displayed on the page.
In 2021, there are two Instagram features worth paying special attention to: advertising in stories and private messages. Nomad Paradise ran a private messaging campaign with a 42% response rate. This is because private messaging provides a more personalized experience that cannot be achieved equally through ads or account posts.
5. Live Broadcasts
The number of social media users who prefer video content is growing, and brands in the meantime are faced with blocking ads and canceling paid subscriptions. Live broadcasts allow, on the one hand, to attract an audience, and on the other hand, to overcome the difficulties that arise. Platforms such as YouTube, Facebook, Twitter, Twitch, LinkedIn, Instagram support this feature.
Live broadcasts significantly increase the level of interaction with the audience: 82% of users prefer this format to regular posts on their accounts. By giving the brand a chance to respond to questions and comments in real-time, users have a sense of a personal conversation. Thus, it becomes possible to build trusting relationships with subscribers and, as a result, acquire a loyal audience.