Jake and Nayns’ new packaging offers consumers a brighter, fresher look and an opportunity to see the quality of the product, through a unique window, at point of purchase. The new packaging has been well received by retailers with the brand enjoying a sharp increase in listings across the UK.
The features of the new packaging include a change in colour, moving from dark hues to a stark white, which allows for the product to have more standout on-shelf. The brands research revealed that consumers like to see the quality of the product before purchasing, so Jake & Nayns’ have included a plastic window on each of their packs to answer this consumer demand.
Moreover, a new hashtag is present on the outer packaging, ‘#eatstreet’, which firmly establishes Jake and Nayns’ positioning on the food-to-go market, offering an alternative to the standard options with innovative creations derived from authentic street food.
“Our new packaging is now more reflective of our brand personality and enables the consumer to easily see the quality of our product. The new listings are a testament to the strong credentials of our product with retailers looking for a healthier, better quality – in taste and ingredients – on-the-go snack,” said Jake Karia, managing director at Jake & Nayns’.
The brand has seen their listings at Sainsbury’s increase and has won several new accounts with Spar and Londis now stocking the curry filled naans. In addition MRH Forecourts has also put the product into over 380 forecourts across the country. Naansters will also be launching into 475 Co-op stores from mid-October.
The range comes in four delicious flavours:
- Chicken Tikka – a light fluffy naan bread filled with succulent 100% British chicken in a tikka sauce, pilau rice and mango chutney
- Beef Madras – a light fluffy naan bread filled with beef in madras sauce, pilau rice and mango chutney
- Balti Chicken – a light fluffy naan bread filled with succulent chicken in a balti sauce, pilau rice and mango chutney
- Chickpea Curry – a light fluffy naan bread filled with delicious chickpeas and cauliflower in a tikka sauce, pilau rice and mango chutney
The naans are available in stores and forecourts across the country, priced at £2.00.