Cars queued round the block for the viral Chicken Sandwich in Wakefield and Popeyes® confirms it is set to open another Yorkshire location in just 3 weeks time
On Monday 7th October – American restaurant brand Popeyes® UK opened the doors (and lanes) to its latest Drive-Thru restaurant in West Yorkshire, with over 100 people queueing for the official opening to get hold of the Chicken Sandwich which broke the internet.
The Drive-Thru officially opened at 11am on Monday 7th October at Snowhill Retail Park in Wakefield, with the launch seeing customers queue around the block for its famous Chicken Sandwiches.
In true Popeyes® UK fashion, the brand showcased its New Orleans energy & hospitality, rolling out the orange carpet as the doors opened, with players from Wakefield AFC entertaining the crowds through a keepy uppy challenge and shooting game, plus limited-edition Popeyes® UK car-themed merch was given away to those attending the official launch.
Jack and Joe, two friends who had travelled from Leeds, were the first customers to step foot through the doors, and Asif was the first through the Drive-Thru lane after queueing for the viral Chicken Sandwich.
Jack and Joe commented: “We planned to come to the launch together after seeing Popeyes was opening in Wakefield on Tik Tok. We heard that the Chicken Sandwich was the best in town, so it made sense to get in the queue.”
While Asif added: “I visited Popeyes in America a few months ago, and so when I saw you were opening in Wakefield, I knew I had to come down to get another taste of the delicious Chicken Sandwich.”
Hot off the back of the success of the Wakefield launch, Popeyes® UK has now revealed that a fifth restaurant will open in Yorkshire this month, with a brand-new Drive-Thru in Gildersome set to open on 28th October 2024.
The brand will replicate the hype in Gildersome on opening day with the first 3 people queuing both on foot and in cars will win free Chicken Sandwiches for a whole year*. Additionally, the first 100 customers will be rewarded with a free Chicken Sandwich, plus exclusive Popeyes® UK merchandise. To win, customers need to be one of the first 50 pedestrians in the queue, or one of the first 50 vehicles in the Drive Thru lane. More info can be found here.
For those who missed the Wakefield launch, the brand is extending its generosity with a two-week-long giveaway of Popeyes® Prizes*. Customers who sign up to the www.popeyesuk.com/wakefieldprizes will be randomly selected, with the top prizes including free Chicken Sandwiches for a year, free Big Cajun Rolls for a year, and hundreds of free Chicken Sandwiches.
Plus, Wakey Wakey… because from tomorrow, Tuesday 8th October, Popeyes® will also be serving up its breakfast menu. Packed with British breakfast classics with a New Orleans twist, the menu features the Big Cajun Roll, Cajun Hash Browns and indulgent Nutella-topped buttermilk biscuits. Breakfast will be available 8am until 11am every day.
Tom Crowley, Popeyes® UK Chief Executive Officer, said: “Seeing chicken fans in Wakefield queue round the block for our Chicken Sandwich and supporting our fourth Drive-Thru in Yorkshire has been brilliant! The region continues to be a key target for our exciting growth plans and we can’t wait to see everyone on the 28th October for the Gildersome launch.”
The new West Yorkshire Drive-Thru restaurant is now open at Red Hall Ln, Wakefield, WF1 2DF. The site includes 75 indoor seats and 16 outside, and a car park for customers who would like to dine inside the restaurant. There is also a drive-thru lane, plus specifically designated ‘Park & Serve’ bays, allowing customers to order and be served by the team from the comfort of their vehicle.