As February half-term draws to a close, value is firmly back on the menu at Burger King UK. The high-street favourite is reviving its popular Legends Week from 23 to 27 February, offering five days of app-exclusive deals that promise big flavours at a notably smaller price.
Running nationwide at participating restaurants, the promotion gives customers the chance to enjoy one of the brand’s most recognisable burgers served with regular fries for £6. With savings of at least 43 per cent on selected meals, the limited-time event is squarely aimed at diners feeling the pinch but unwilling to compromise on indulgence.
Each day of Legends Week spotlights a different “legend” from the menu, creating a sense of anticipation for fans who have their favourites – and perhaps an excuse to return more than once.
The week begins on Monday with the Double Whopper, a double-stacked take on the chain’s signature flame-grilled classic. Long considered the cornerstone of the Burger King line-up, the Whopper has maintained a loyal following for decades, prized for its smoky beef patties, fresh salad toppings and sesame seed bun.
Tuesday shifts the focus to poultry with the BBQ Steakhouse Crispy Chicken, a saucier, crunchier alternative that taps into Britain’s enduring love affair with barbecue flavours. Midweek brings the Bacon Double Cheese XL on Wednesday – a towering combination of beef, melted cheese and streaky bacon designed for those with a hearty appetite.
On Thursday, the BBQ Steakhouse Angus takes centre stage, elevating the experience with an Angus beef patty and a richer, smokier profile. The promotion closes on Friday with the Double Chicken Royale, a double helping of crispy chicken that offers a satisfying end to the working week.
By rotating the offer daily, Burger King is blending value with variety. For families navigating school runs, commuters grabbing a quick supper or students counting pennies, the £6 price point is likely to prove a draw. In an increasingly competitive fast-food landscape, limited-time deals have become a key strategy for driving footfall and app engagement.
Indeed, access to Legends Week is strictly digital. Customers must download the Burger King app via the App Store or Google Play to redeem the offers, reflecting a broader industry push towards loyalty platforms and personalised promotions. For brands, apps provide valuable data and direct communication; for diners, they unlock savings that are not available at the till without a screen.
Yet burgers are only part of the story this spring. Burger King has also partnered with Innocent Drinks to launch a family-focused competition designed to add a healthier twist to the dining experience.
With every King Jr. Meal purchased, customers can scan a QR code on the box to enter a prize draw offering the chance to win a year’s supply of fresh fruit and vegetables. Four winners will be selected each week from 16 February to 26 April, receiving weekly deliveries for 12 months.
The collaboration with Innocent – best known for its smoothies and playful branding – signals a nod to balance. While flame-grilled burgers remain the headline act, the competition introduces an element of wellbeing and sustainability into the mix, appealing to parents keen to offset fast-food treats with fresh produce at home.
Promotions such as Legends Week arrive at a time when many households are scrutinising discretionary spending. Eating out, even in its quick-service form, has become more of a considered purchase. By bundling a main and fries for £6, Burger King is positioning itself as an accessible indulgence – a small luxury that does not feel extravagant.
There is also a nostalgic undertone to the campaign. The word “legend” speaks to enduring menu staples rather than fleeting novelties. In an era of constant reinvention and viral food trends, there is comfort in the familiar: the reliable heft of a Double Whopper, the crunch of a Chicken Royale, the unmistakable hit of barbecue sauce.
For those willing to plan their visits – and download the app – the coming week offers a straightforward proposition: five days, five iconic burgers, one consistent price. Whether it becomes a Monday treat, a midweek pick-me-up or a Friday night ritual, Legends Week is set to bring a touch of flame-grilled theatre back to Britain’s high streets.
As the cost-of-living conversation continues, such promotions may well shape how – and where – we choose to dine. For now, Burger King’s message is simple: the legends are back, and they are £6 a pop.
All customers need to do is download the Burger King® app via Google Play here or the App Store here to claim the new offers.