Canderel Sugarly has released new research revealing that Britain is a nation of sugar addicts, alongside Supersize vs Superskinny, Anna Richardson, and Mindlab International.
The research reveals shocking statistics, including the fact that almost half of Brits (48%) are addicted to sweet treats, and “can’t live without them”. More than three quarters of people have tried to give them up, but 30% admitted that they only lasted for three to five days before caving in to their desires.
Despite the media attention and known health implications for high-sugar diets only 3% of people have managed to give up sugary treats for good.
However, brain activity tests have proved that sweet treats made with sweetener performed as well as, or even better, than those prepared with sugar in taste and satisfaction tests.
Investigating the feasibility of satisfying the nation’s desire for sweet treats without additional sugar, a new study by Mindlab International has compared brain activity after eating treats prepared with sweetener (Canderel Sugarly) and regular sugar.
Results showed that in a number of tests, participants found the treats prepared with sweetener more desirable and enjoyed the taste more than the same treats made using sugar. In all of the other measures of brain activity, the sweetener performed just as well as sugar.
This study could have major implications for the consumption of sugar vs sweeteners in the UK – if people can get past the myths which have dragged artificial sweeteners’ reputations through the mud. Fears of cancer, brain tumors, diabetes and other health issues have been blamed on sweeteners, particularly aspartame, over the years, but no studies have found any correlation between these factors in humans.
A major review was conducted in 2006 by the EFSA, which concluded: “Extensive scientific research… together with a history of more than 20 years of safe use, support the conclusion that aspartame is safe.”