Radisson RED London Twickenham has officially opened its doors, welcoming guests into a bold new space that celebrates community, creativity, and the enduring spirit of rugby. With interiors shaped under the creative direction of DLSM Studio and in collaboration with the Rugby Football Union (RFU), the hotel redefines what it means to stay in Twickenham—blending high design with local soul.
Located next to the iconic Twickenham Stadium, Radisson RED London Twickenham isn’t just a hotel for match days. It’s a dynamic hub where locals, remote workers, and visitors can come together, relax, and feel part of the neighbourhood. Every design choice, from its playful art installations to its thoughtful co-working areas, speaks to a commitment to community-led design.
### A Community-First Lobby
The hotel’s lobby sets the tone from the moment guests step inside. Far more than a traditional reception area, it doubles as a co-working and social space—reflecting Twickenham’s lively work-from-home culture and welcoming atmosphere. At its centre, a sage green tuk-tuk serves as both coffee cart and conversation starter, symbolising connection and positivity. The interiors mix green and white marble—an elegant nod to Twickenham’s greenery and the nearby rugby pitch—with warm tones of tan leather reminiscent of vintage rugby boots and balls.
Art takes centre stage in the lobby, including an imposing statue of a female rugby player, part of Radisson RED’s commitment to championing bold, inclusive art. Overhead, a gleaming suspended rugby ball and dynamic murals bring motion and energy to the space, echoing the spirit of the Allianz Stadium next door.
### The Loft: Energy and Connection
Upstairs, The Loft offers a versatile social space designed for gatherings both big and small. It features arcade games, a cocktail bar, and even a family play area—making it as much a destination for locals as for hotel guests. Neon accents, art inspired by speed and movement, and an atmosphere of playfulness capture the Radisson RED brand’s vibrant identity. Whether you’re hosting a party, enjoying post-match drinks, or catching up with friends, The Loft embodies the hotel’s community-first ethos.
### Celebrating Rugby Heritage
Rugby’s influence runs through the design in subtle, creative ways. Artwork throughout the hotel celebrates the sport’s heritage and heroes—such as a stylised interpretation of the Calcutta Cup and abstract floral artwork inspired by the Red Roses, England’s women’s rugby team. Photographs of players and community scenes connect the hotel’s modern aesthetic to its local roots, ensuring every space feels unmistakably Twickenham.
### Rooted in Connection
Radisson RED London Twickenham is designed to be more than just a place to stay—it’s a space that reflects the area’s vibrant personality. The hotel’s mix of co-working zones, family-friendly corners, and art-led social venues make it a welcoming environment for everyone. It’s a true reflection of the brand’s philosophy: high design paired with high energy, grounded in local culture.
General Manager Sandeep Kaushik described the project as a collaboration between designers and the community:
“This hotel was designed not as an afterthought to the stadium, but as a living part of Twickenham. From the co-working lobby to the vibrant social energy of The Loft, every detail reflects what the community told us they wanted and needed. We’re proud to have created spaces that celebrate rugby heritage in sophisticated and imaginative ways while also offering somewhere that locals and guests alike can call their own.”
DLSM Studio’s Co-Owner, Holly Hallam, added:
“It has been a pleasure to work within such an iconic building, steeped in sporting heritage and holding a firm place in the nation’s heart. Our aim was to respect this legacy whilst creating a modern and welcoming space for hotel guests and locals alike. The striking interior of the property is a true reflection of the positive collaboration between us, the RFU, Aimbridge and Radisson.”
### A Modern Hub for a Historic Neighbourhood
With its focus on art, sport, and local engagement, Radisson RED London Twickenham offers more than stylish accommodation—it offers a sense of belonging. Whether you’re a rugby fan, a digital nomad, or a local in search of a vibrant meeting place, this new addition to London’s hospitality scene proves that great design starts with people.
For more information on Radisson RED, please visit www.radissonhotels.com/RED.
