Across the country, Americans are running on fumes. From new mothers piecing together two hours of rest at a time, to professionals stretched thin by long hours and financial pressure, the need for sleep has never felt more urgent. Yet in a culture that glorifies productivity, shutting down for eight solid hours often feels like an impossible luxury. The real question isn’t just who is tired—it’s how much they’d actually pay for a guaranteed night of perfect rest.
That’s exactly what SleepJunkie set out to find. The sleep resource asked 3,019 adults one simple but telling question:
How much would you pay for one flawless night of sleep?
The answers painted a fascinating picture, almost like a state-by-state bidding war for rest.
The Top Bidders
- Hawaii led the way, with residents willing to pay an average of $286.44—perhaps no surprise in a state where the cost of living and long workdays already stretch people thin.
- Delaware came in second at $203.63, followed closely by Massachusetts ($202.23).
- Rounding out the top five were California ($195.08) and New Jersey ($175.73).
The Lowest Offers
At the other end of the scale, some states weren’t willing to part with much for better sleep:
- Idaho residents offered just $46.01, the lowest in the nation.
- Utah followed at $56.13, while Iowa averaged $62.11.
- Vermont ($76.69) and Oklahoma ($79.06) rounded out the bottom five.
A Nation of the Weary
The survey also underscored just how little rest most people are getting. On average, adults said they wake up feeling truly refreshed only three nights a week. Mental health struggles topped the list of sleep blockers, with 22% citing anxiety or depression. Another 19% are kept awake by physical discomfort, while late-night scrolling and money worries tied at 15% each. Work stress, noisy environments, and kids also made the list of top culprits.
And while sleep technically costs nothing, the findings suggest people would give up quite a lot for more of it.
- Over half (53%) said they’d accept a 5% pay cut in exchange for perfect rest every night for a year.
- Almost as many (46%) admitted they’d skip their next vacation for a single week of uninterrupted sleep.
- Nearly half have cried from sheer exhaustion, and almost a quarter say they can’t remember the last time they strung together three fully rested nights.
When asked to weigh health priorities, 63% placed sleep above both diet and exercise—a striking reminder of just how essential it is.
Who Craves It Most?
Certain groups are especially desperate for rest:
Financially stressed Americans and shift workers both came in at 11%, and teachers and caregivers trailed with 7%.
New mothers (25%) top the list.
People with mental health challenges (22%) aren’t far behind.
Older adults battling insomnia make up 13%, while burnt-out executives account for 10%.
