A new British drinks brand is stepping into the functional beverage arena with a product that blends wellness, flavour and culture in one chilled can. Good Kynd, founded by two former accountants who swapped spreadsheets for spices, has launched what it claims is the UK’s first ready-to-drink Iced Chai Latte enhanced with prebiotic fibre.
The London-based start-up, founded in 2024 by Sophie and her business partner after both left their accountancy careers, is positioning itself as a lifestyle-led brand with a distinctly modern approach to chai. Their debut product, a 250ml vegan and gluten-free iced chai made with oat milk, contains 4g of added fibre and no added sugar. It lands at a time when British consumers are increasingly seeking both functional benefits and full-flavour experiences from their drinks.
A Personal Journey Sparked the Idea
The idea for Good Kynd began long before its November 2025 launch. According to the founders, the initial spark came from Sophie’s own exploration into gut wellbeing. While learning more about digestive health, she became acutely aware of the UK’s widespread fibre gap—most adults consume far less fibre than recommended daily.
At the same time, both founders shared a deep love for chai and noticed its rising popularity in cafés, social media content, and home kitchens. Yet, despite its cultural significance and comforting flavour profile, chai remained largely rooted in the coffee shop environment rather than on supermarket shelves—particularly in convenient, ready-to-drink formats.
Combining these insights, the pair set out to create a drink that would make chai more accessible, more functional and, importantly, less fizzy than many beverages currently dominating the wellness category. “So many functional drinks rely on carbonation, but that can leave people feeling bloated,” the founders say. Their solution? A smoother, non-carbonated iced chai crafted for everyday drinking.
Café-Style Chai with a Functional Twist
The resulting product is designed to offer a café-style chai taste, balanced between sweet and spice while remaining light and refreshing. The drink is based on oat milk, a choice that reflects both consumer trends and the brand’s desire to produce a creamy yet plant-based product.
The added prebiotic fibre is intended to support gut health while bridging a nutritional gap for many consumers. Although including fibre in beverages is not new in the broader functional drinks world, Good Kynd appears to be the first to integrate it into a ready-to-drink chai latte in the UK.
The founders believe this combination of cultural warmth and functional intent will help chai earn a place among everyday staples, sitting comfortably beside the ever-growing selection of iced coffees, energy drinks and flavoured waters now competing for space in fridges across the country.
Sitting at the Intersection of Wellness and Lifestyle
Good Kynd is entering a category where wellness and lifestyle increasingly overlap. Functional beverages—once the domain of hardcore health enthusiasts—have become a mainstream choice for consumers looking to add small, beneficial habits into their daily routines.
Rather than positioning itself solely as a health drink, Good Kynd leans into culture, flavour and ritual. The brand’s visual identity, community-focused ethos and emphasis on mindful daily moments all suggest it aims to become more than just another product on the shelf.
Its target market reflects this ambition: premium grocery, independent cafés, boutique hotels, wellness-led retail spaces and any environment where customers are willing to pay for both quality and feel-good experience.
The founders say they are growing the brand organically, focusing on community-building before mass distribution. This approach mirrors a wider shift in the drinks industry, where emerging brands often prioritise authentic engagement and lifestyle relevance over rapid scaling.
Sustainability at the Core
Sustainability will also play a key role in the brand’s development. Good Kynd’s launch SKU arrives in fully recyclable aluminium cans, a choice that aligns with both consumer expectations and environmental responsibility. The company also has plans to expand into charitable partnerships under its forthcoming “Good Kynd Initiatives,” although details have yet to be announced.
These initiatives are expected to centre on conscious living, community support and wellness—core values the founders hope will define the brand as it evolves.
A First-to-Market Approach
One of Good Kynd’s biggest differentiators is its first-to-market positioning. The UK may have a growing appetite for chai, but ready-to-drink options remain minimal, and functional chai beverages with added fibre are virtually non-existent.
The brand is banking on consumers embracing a new type of drink: one that is neither coffee nor tea in the traditional sense, and neither a sparkling functional drink nor a sugary iced latte. Instead, Good Kynd hopes to own its own niche—smooth, flavour-led, functional and rooted in the heritage of chai.
As wellness trends continue to evolve and consumers search for alternatives that bring both enjoyment and gentle nourishment, Good Kynd’s timing may prove spot on. And if the founding duo’s mission succeeds, chai won’t just be something ordered in a café—it will become a daily ritual, one recyclable can at a time.
