Spoon Guru Appoints Andy Clarke as New Chairman

By Posted on 2 m read

Spoon Guru, the smart food search engine for a number of people with multiple or complex dietary preferences, has announced that they have appointed Andy Clarke as Chairman. This appointment has been made with immediate effect.

Andy Clarke is the former Chief Executive and President of Asda and will be bringing more than 25 years’ worth of experience to this new position. It is hoped that in this new role, Andy will use his experience of driving performance improvement in the multi brand international businesses.

Andy Clarke has experience of working in a range of different sectors such as food, fashion and general merchandise for companies that are property intensive, multi-channel and online retailers. As a part of his appointment, Andy will be focusing on building new relationships for Soon Guru, and with his vast reservoir of knowledge, Andy will be an asset as the company looks to expand internationally with more suppliers and retailers working in the grocery business.

Spoon Guru as a service provider must allow retailers to keep up with the increasingly more complex demands of the customer. The appointment of Andy Clark has come at an exciting time for the company, who announced in May that there would be powering Tesco’s dietary preferences searches in their app as well as online. Retailers need to be able to respond to customer demand by offering a retail experience that is truly unique and allowing the companies to cater to the growing number of consumers that have multiple dietary preferences.

The technology provided by Spoon Guru allows the consumer to create a personal dietary profile with the options to choose from more than 170 different food attributes as a multiple choice and over 24 different diets. The technology then uses AI as well as machine learning and category expertise in order to offer the consumer suitable products, with thousands of different permutations that have been narrowed down for each profile.

Share this article

The Alchemist Release Unconventional Christmas Advert and Festive Drinks Menu

By Posted on 2 m read

The premium bar and restaurant, The Alchemist has announced that they have launched their Christmas Advert. Aiming to subvert the traditional Christmas image, the company’s advert, ‘No Sherry for Santa’ sees an alternative view of the more common festive adverts.

The ad is 70 seconds long and during this clip the viewers are taken on a journey, into the depths of The Alchemist laboratory in order to discover what it could mean to challenge the conventions of Christmas. The Alchemist is known for their dark and mysterious character and have created and released the new advert in order to encourage more Brits to image things a little differently.

The star of this year’s Christmas campaign for the premium bar and restaurant company is the General Manager for Birmingham, John-Paul McGrath. In the advert, John-Paul is wearing a unique creation that has been made bespoke for this advert by the fashion designer Ben Mak. The design of the costume and the ad as a whole brings a darker twist to a number of mythical and mysterious characters in order to demonstrate The Alchemists’ rather unconventional view of the festive holiday and Father Christmas.

In celebration of the festive season, The Alchemist has also announced that they will be releasing five new winter cocktails. This specially curated drinks menu includes more festive takes on a number of old classic drinks. The options for this new menu include Mulled Negroni and the popular, returning Snow Joke, which includes vodka, green apple liqueur, white chocolate cream and a dash of winter and snow.

In the UK, most people are used to seeing the traditional ‘sadvertising’, relating to the emotive based Christmas ads that are pumped out during the season. The Alchemist’s Head of Brand, Jenny McPhee has said that the company wanted to change that, while keeping in line with their brand and being unique and creative. The new selection of drinks is another reason for curious guests to visit and deliver something unconventional but enjoyable.

Share this article

The Mindful Chef Donates Meals to Children With One Feeds Two

By Posted on 2 m read

Mindful Chef, the health-focused food box company that has been set up by three school friends Giles, Myles and Rob has announced that their company, backed by a number of high profile individuals such as Sport Star Victoria Pendleton CBE and Sir Andy Murray has announced that there have recently donated more than 100,000 meals in order to show their support for One Feeds Two.

The health-focused food box company first announced their partnership with the charity is July. Through the partnership, for every one food box that has been purchased by a Mindful Chef customer, a nutritious school meal has been donated to a child who is living in poverty. The Mindful Chef team plan to have donated 1,000,000 meals by the end of 2018.

One Feeds Two was first founded in 2013 by JP Campbell. The charity has paired with a number of different grassroots feeding programmes set up in the developing world. The charity’s simple principle is to provide a nutritious school meal will mean that some children in the world’s poorest countries won’t go hungry, and will have another reason to go to school, and then have a greater chance of improving their prospects in life. The charity has worked to demonstrate that something incredibly simple like a meal can have an enormous impact on these children, while also looking to make giving a part of our everyday living.

Myles Hopper, one of the co-founders for Mindful Chef has said that the team wanted to work with One Feeds Two as it has proven to be a really effective way of using businesses to help children who are in need. It has been estimated that more than 60 million children miss out on school each day because of hunger, and working with charities such as One Feeds Two, companies and customers are able to do more to stop this from happening.

Share this article