Scotland Named Most Beautiful Country by Rough Guide

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The Rough Guide is a travel guidebook and reference publisher, well-known for delivering accurate and efficient content for a range of different destinations. The company has more than 60,000 subscribers for the company’s newsletter on top of the purchasers of the Rough Guide travel guides, Dictionary phrasebooks, and other travel related products. Rough Guide readers are encouraged to vote for their favourite country.

This year, Scotland has been voted as the most beautiful country in the world by the readers of Rough Guide. This prestigious title is great news for the country and will no doubt be an amazing publicity boost which should hopefully encourage more people to visit.

The Chief Executive of VisitScotland, the national tourist board, Malcolm Roughead has expressed his delight at the award. The accolade reflects the spectacular landscapes and historic attractions on offer in the country, with a wide selection of attractions meaning that there is something to interest everyone. Whether it’s a wilderness visit to the wild and remote Highlands, or a city Break in the historic Edinburgh, Scotland has activities for every break and holiday in amazing settings.

The latest campaign launched by VisitScotland, the Spirit of Scotland has been designed based on the feedback they have received by visitors. It was noted that visitors got a unique feeling while in the country, a sensation not found anywhere else in the world.

As a response to this prestigious title, Malcolm Roughead of VisitScotland hopes that visitor numbers will increase, as more people hear about the beautiful country. However, as part of this push to improve visitor numbers there is also an increased responsibility to protect what makes Scotland so special, and make sure that the landmarks and attractions a kept in the best condition and protected to attract visitors from around the world for many years to come.

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Beko Launches ‘Eat Like a Pro’ Campaign

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Beko has announced the launch of a new campaign initiative. The Eat Like a Pro campaign already has high profile support from FC Barcelona. The aim of the campaign is to raise awareness of childhood obesity. This issue is vital as rates of childhood obesity has been growing significantly around the world. The ‘Eat Like a Pro’ campaign has been designed to empower parents, to offer them the tools they need to deliver healthy meals for their children and also offering encouragement to be like the FC Barcelona team.

Having such high profile support from the football team should be an encouragement to eat healthier and get active. The full campaign has been in the pipeline for some time. Deliciously Ella, or Ella Mills and the FC Barcelona football legend Partick Kluivert announced the campaign at this year’s IFA. The scheme is expected to be rolled out across the world from January 2018.

The campaign has been planned to engage with families, schools, communities and homes around the world to encourage more people to think about what they eat and alter their diet. As part of the campaign, a number of different recipes have been released. These meals have been developed by the nutritionist at FC Barcelona Dra. Mª Antonia Lizárraga Dallo and Ella Mills. These recipes are available on the Beko website and include Lemongrass & Coconut Curry, Instant Bircher Muesli, Sweet Potato & Raisin Salad and many more.

The campaign will give families exclusive access to the eating habits of top footballing stars and the finest players on the FC Barcelona team in order to persuade children to be like their heroes and ‘Eat Like a Pro’. The Beko global initiative will hopefully inspire more children around the world to make healthier choices and hopefully reduce childhood obesity in the long term.

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Admiral Taverns Gains Two New Investors

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Admiral Taverns is the UK’s top community pub group. The Board of the group have announced that an agreement has been successfully reached with the Proprium Capital Partners and the C&C Group plc. This agreement means that the two businesses have acquired the entire issued share capital of Admiral Taverns.

The Admiral Tavern management team will remain invested in the company and will continue to lead the business. The management will be looking at developing their proven growth strategy, a scheme which has seen Admiral Taverns become a leading operator of community pubs throughout the UK.

Admiral Taverns has delivered a strong operational performance across their portfolio of establishments. This success has had a foundation of the company’s proactive investments and a targeted acquisition strategy. The acquisition strategy has allowed the Group to make the most of the opportunities that have arisen in the market. The most recent strategic success of this kind is the successful acquisition and integration of 11 pubs from Star Pubs and Bars, which took place in 2014.

In recent years, the community pub group has consistently shown improvement, and it is hoped with the partnership on new investors, this growth will continue. These new investors will allow the group the platform it needs in order to carry out their growth plans.

Admiral Tavern remains consistent in their development plans and with the support of their new investors, Proprium Capital Partners and C&C Group plc, the business will continue to expand and make the most of market opportunities as they arise. Admiral Tavern has their headquarters in Chester and the group operated an estate which spreads across the nation and includes 845 community pubs.  The majority of these properties are wet-led pubs and are located in the heart of their local communities. The company has been able to establish and develop positive and progressive relationships with their supportive approach and focus on operations.

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