Unique 8-seat Restaurant Aulis London to Open

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Simon Rogan, the award winning restaurateur has announced that he will be opening Aulis London in the Autumn. Aulis will be an intimate eight-seater chef’s table found nestled in the heart of London.

During the day, the location operates as a culinary workshop, offering space for Simon and his team of chefs to experiment with food for their new ventures, and will open to the public at night as Aulis London. The intimate kitchen has been designed to be a hidden gem, with unassuming doors and only eight people selected each sitting to enjoy this luxury and unique dining experience.

At Aulis London, guests will not be offered a menu to choose from, as the chefs will work each day to create a special wine and food pairing to be served to all guests that evening. Simon Rogan has created an innovative and, I expect, highly coveted dining experience. The food on offer will be prepared using cutting edge techniques in order to offer their guests the very best food. The ingredients used in the dishes will be freshly sourced from a number of the best suppliers in the country, which includes Our Farm, another of Simon Rogan’s enterprises.

Aulis London will mirror the concept that has been created by Rogen and his team at Aulis, which is in Cartmel. This Lake district location is currently operating as the development kitchen for Rogen’s two Michelin star restaurant L’Enclume. Aulis London will offer Simon and his chefs another place to experiment for another upcoming venture, Rogainic. This new venture will be opening in Marylebone later in the year.

Guests are able to book individual seats or the whole table at Aulis London, which will be headed by Chef Rafael Cagali who has worked in a number of Michelin starred restaurants such as Fat Duck, Fera at Claridge’s and Quique Dacosta. Supporting Rafael at Aulis London will be Harry Guy, who won the Roux Scholarship in 2016 and trained at Saison in San Francisco.

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FARMA and Morrisons Stand Against Fake Farm Marketing

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FARMA, the trade association the works to represent Farm Shops and Farmers’ Markets that are located across the UK has praised the news that the Supermarket brand Morrisons has vowed to never use ‘fake farms’ as part of their product packaging and branding.

These fake farm brands have gained the public’s attention recently, with Supermarkets wanting to create a brand that sells, giving the impression that produce is locally sourced. More consumers are becoming knowledgeable about the source of their food and demanding higher standards such as free range products. As a part of this, some shops have created a brand that appears to offer these standards with a fake farm name on the label.

FARMA has around 400 members in the UK, and they have been concerned about the way that supermarkets have been marketing their fresh produce, using non-existent locations and farms. This marketing can lead to confusion as consumers seek to know more about their food. Members of FARMA give their customers the confidence to buy produce knowing that they are buying locally sourced meat, fruit and vegetables. In terms of farm shops, the produce is often grown on the same farm that it is sold.

The NFU have also been campaigning in order to try and put a stop to this misleading marketing operation, and made a formal complaint to National Trading Standards last year. It is great news that Morrisons has publicly taken a stand against such marketing ploys with their packaging, saying that they will only use real place names and farm names on their packaging and branding. However, despite this good news, there are still a number of Supermarkets across the UK that still have this branding.

The question is, with one of the largest Supermarket brands in the UK taking a stand against this marketing ploy, will all of the others follow suit?

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F. Hinds Researches Reactions to Engagement Photos

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More and more couples are using social media platforms in order to announce their engagement news. However, it would appear that the newly engaged couples are not making the most of this opportunity, making the announcement suffer with poor quality photographs and bad captions.

New research has been carried out by the Jewellery specialist F. Hinds that illustrates 56% of engagement posts in the UK are unpopular among followers. According to the research carried out, a fifth of the UK public have said that bad nails in an engagement post is the biggest pet hate from these kinds of announcements. Issues like this mean that people are put off from hitting the ‘Like’ button.

Also, the study has revealed that the caption can also put people off celebrating with the happy couple. Using cheesy bragging captions such as “how luck am I?”, “I can’t wait to marry my best friend” of the caption Beyoncé inspired caption “he put a ring on it” all falling short when it comes to getting likes for their post. Some of the public featured in the research also said that they can find these posts annoying due to bad captions and imagery.

Of those included in the survey, 15% said that excessive weeding updates, poor photography skills and bad photo settings as well as the ring itself can add up to make these posts unpopular.

The results of this study appear to reflect the image-conscious ideals of society on display at the moment, with people focused on the quality of the image and the portrayal of the good news as opposed to being happy for the couple.

For those wanting to boost their likes, the research carried out by F. Hinds showed that a good ring, and hand picture with a good setting (with a manicured hand, of course) are the most popular posts. In terms of captions, simplicity could be the key, with the most popular being “I said yes” or alternatively “I can’t wait to be Mrs…”.

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