Grifco PR, one of UK’s foremost luxury travel PR agencies, will be handling the public relations for the Monaco Government and Tourist Authority, Visit Monaco. It will be responsible for the consumer, trade, MICE, and social media communications within the UK and Scandinavia.
The agency abounds in ultra-high net worth clients, including North Island, Seychelles, and Bramble Ski & Haute Montagne, the Alps’ largest luxury chalet operators and it is fit to ensure that Visit Monaco is at the front of the traveller’s mind.
“We are delighted to welcome Grifco onboard to oversee our UK and Scandinavian PR campaign as the principality enters this new era, and have complete confidence in the team’s ability to deliver”, said Stephan Degueurce-Roberge, Managing Director at the Monaco Government and Tourist Authority. “Monaco is undoubtedly one of the world’s most iconic destinations, and we look forward to introducing visitors to a side of our principality they may not have known about before; the destination of choice for the indulgent traveller conscious of leaving a positive impact behind when they leave.”
Monaco is set along 3.83 km of deep turquoise coastline on the Mediterranean’s Côte D’Azur, inhabited by 38,000 citizens. The destination draws over seven million visitors per year, attracted by the stunning scenery, world-class hotels, restaurants, sporting events, and attractions on offer.
This year will also see the launch of ‘Green is the New Glam’ campaign in Monaco. Bridging the gap between luxury and sustainability has been a priority for the country for a long time. The initiative will see the destination’s luxury eco-travel credentials reach unparalleled heights, launching a variety of new experiences that are green and glamorous at the same time.
In 2017, Grifco PR became the UK representative for Wyndham Hotel Group, Hilton Seychelles, the Vietnamese beach resort The Anam, and YTL Hotels’ Monkey Island.