Waitrose has announced that customers will be welcomed by healthy eating specialists that will help them make healthier food choices. The new team will walk around the shop and will be available for advice on what changes need to be made to make the shopping baskets more nutritious.
Moreover, the specialists will also suggest recipes, make people aware of the existing recipe cards available in-store, and will teach them how to read food labels properly. This will be particularly helpful for those that struggle with healthy eating and are trying to lose weight or those that are busy and lack food inspiration. Those who have adopted a vegetarian or vegan lifestyle can also ask for guidance on how to make sure their meals contain all the nutrients needed.
“Many shoppers have the best intentions to be healthier but busy lives get in the way”, reveals Waitrose’s nutrition manager, Moira Howie. “We know that small steps, top tips and nuggets of good advice can help them get started and stay on track. Research shows that changes do not have to be radical to have a positive effect and can have a lasting impact on health.”
Hungry shoppers might also find the nutritionists useful, as further research from Cornell University, mentioned in The Telegraph’s report, suggests that customers doing their weekly shop on an empty stomach often opt for more unhealthy options.
The first step is sending food specialists in a dozen Waitrose stores in the South-East within the next six weeks. By the end of the year, the scheme will be rolling out in a new location. Waitrose will also be further expanding its private food consultation trial, where customers can pay for a personalised healthy eating diet plan.