Dedicated to crafting the world’s tastiest ice cream since 2002, Jude’s, the British family run ice cream brand, has launched in 2017 ‘Little Jude’s Lollies’, following the arrival of the family’s next generation of little ones down at the farm.
Containing less than 10% sugar, under half the average sugar content for ice creams nationally, the range has been a huge success with kids, parents and retailers alike. As such, Little Jude’s Lollies is now Jude’s bestselling line.
Inspired by the success of the Little Jude’s range, Jude’s is launching its first flavour packed, no added sugar and vegan flavours for big kids to enjoy. Made using natural sweeteners Stevia and Erythritol, as well as the sugar content naturally found in cow’s milk, coconut milk and vegetable fibre, Jude’s new range comes in three of its bestselling classic flavours, as well as something new: Salted Caramel, Vanilla Bean, Peanut Butter, and Vegan Chocolate.
“We are incredibly excited to be launching the first premium, British, no added sugar ice cream range. The ice cream tastes amazing and we can’t wait for people to try it,” said Chow Mezger, MD and son of Jude.
“The new range is designed to offer consumers choice. For those looking for lower calorie and no added sugar products, we wanted to offer ice cream with both outstanding taste and provenance. We use fresh British milk collected daily from the cows and the finest ingredients such as Madagascan vanilla, English sea salt and Sri Lankan coconut milk which gives the Vegan ice cream an incredible rich and creamy taste and texture,” he continued.
The new lower calorie and vegan flavours range will be available from the 23rd of October at Sainsbury’s nationwide at RRP £4, sitting proudly alongside the classic range in new, pinstripe tubs. Jude’s has brought back it’s iconic spoon which clearly communicates the calorie content to shoppers looking for something lighter, and a flag reading ‘no added sugar’.