Egg nutrition specialist Eazy Egg launches the UK’s first free range egg white in a convenient 1kg bottle that lasts 6 months unopened, removing messy egg white separation for the consumer and cutting down food waste and freeing up fridge space for the retailer.
A revolution in sports nutrition and home baking–Eazy Egg have launched their first free range egg product aimed at the sports fitness and home baking sectors. In a UK first, Eazy Egg’s Free-Range Egg White utilises a revolutionary pasteurising process. This allows it to be stored at room temperature and free up valuable fridge space in the retail store and the home.
Not only can it be stored at room temperature,but the product has an impressive 6 months shelf life (unopened) removing retailer risk and eliminating food waste for this type of line. Normal egg whites last 2 weeks and needs refrigerating.
Eazy Egg are targeting two distinct markets with this new line, the sports fitness market and home baking. It comes in a 1 kg recyclable bottle with a retail ready designed film and a convenient pouring scale measure down the side.
The product contains a minimum of 30 egg whites and is priced comparably to the equivalent shop bought egg (£5.99 MSRP)removing the need for messy and time-consuming egg white separation by the consumer.
The brand is focused on hen welfare and will only use free range egg in their current and extended ranges due for release later this year. They will include a range of ready to drink flavoured egg whites and egg white protein powders for shakes.
The egg whites can be purchased online now from www.eazyegg.co.uk and a growing list of online retailers, shops and gyms and advanced discussions are ongoing for listings in the major supermarkets