Forget everything you thought you knew about foam sweets. Shades by Niko is the range rewriting the rules and the flavour profiles of the sweet world. Born from the mind of YouTube sensation and cultural icon Niko Omilana, these proudly Halal, vegan-friendly sweets have exploded onto the scene with the sort of swagger usually reserved for chart-topping albums and sneaker drops.
And rightly so. Because Shades by Niko isn’t just a brand. It’s a movement from a full-bodied, fruit-foamed middle finger to bland, copycat confectionery. Each flavour delivers more punch than a playground brawl over the last Freddo. These are sweets with character. Sweets with bite. Sweets that know they’re being watched, and behave accordingly.
The Originals: A Rainbow Riot in Every Bag
Leading the charge is Shades by Niko The Originals, a bagged bonanza of fruit-flavoured foam sweets so vibrant they might be visible from space. Each piece is sugar-dusted, boldly hued, and genuinely distinct in flavour, a novelty in a world where “red” is too often the only taste. Here, strawberry tastes like strawberry, orange bites back, and purple well, purple’s a juicy mystery worth chasing.
The texture alone sets them apart. This isn’t the kind of foam that dissolves into sweetened air. These pieces hold their shape, their chew, and their charm. It’s a throwback to everything good about retro sweet shops, with a modern TikTok-worthy twist. No surprise, then, that retailers can’t keep them on shelves for long. They’re as Instagrammable as they are edible which, in today’s market, is practically a food group in itself.
Straight Up Strawberry: It’s in the Name
There’s no subtlety here and that’s precisely the point. Straight Up Strawberry is unashamedly bold, with a flavour so clean and direct it could file your taxes. That classic British strawberry note is given room to breathe, brightened with a whisper of citrus and finished in a fine-grain sugar that adds crunch before the melt. It’s the sweet equivalent of a mic drop. Expect queues. And duplicates in the basket.
For online sweet retailers and sweet shop owners, this one is a dream. It’s immediately recognisable, universally loved, and utterly devoid of the synthetic aftertaste that plagues so many strawberry imposters. For parents? It’s a godsend, a premium Halal option that doesn’t feel like a compromise. Pop one in a party bag and watch it become the only thing they talk about on the way home.
Tropical Blast: Fruit Punch, But Make It Foam
Tropical Blast is sunshine sealed in a bag. Think mango, pineapple, passionfruit — all jostling for space like sunburnt tourists at a buffet. This isn’t a background flavour. It’s a flavour that swans in wearing mirrored sunglasses and demands you pay attention. And pay you will, one handful at a time.
What makes it special is balance. So many tropical sweets go overboard, ending up as pineapple-flavoured potpourri. Not here. The sweetness is dialled in. The acidity lands just right. There’s freshness, fruitiness, and just enough sourness to keep you coming back. For sweet shops catering to Gen Z palates (read: bold or bust), this is a no-brainer. It sells itself. Quite literally, if TikTok is involved.
Halal, Vegan, and Properly Premium
Every bag of Shades by Niko is fully Halal and vegan-friendly, making them a winning choice across communities and dietary needs. No gelatin. No dodgy ingredients. Just full-frontal flavour and the sort of texture that makes you question why anything else ever existed. That also makes them ideal for party bags, event catering, or anyone running a sweet cart business that wants products with wide appeal and zero compromise.
Parents hunting for quality Halal sweets that don’t look like they came from the bottom shelf of a cash-and-carry can breathe easy. These aren’t just acceptable, they’re in demand. And for bulk buyers or trade customers, they offer standout shelf presence and powerful customer pull-through. Put simply: they’re not sweets that sit quietly. They move.
The Candycrave Difference
Stocking a product with this much hype requires a retailer that actually gives a toss about what they sell. That’s why Candycrave is proud to carry the full Shades by Niko range. We don’t do boring things. We don’t do bland things. We do premium sweets, picked and packed with the same care your nan used to give to Sunday lunch.
Whether you’re buying a few for yourself or pallet-stacking for your online store, Candycrave gives you fast delivery, proper packaging, and customer service that doesn’t treat you like a barcode. If you’re looking to buy Shades by Niko with the kind of confidence that only comes from dealing with people who know sweets inside out, you’re in the right place.
Final Thoughts
Shades by Niko isn’t just another celebrity branding exercise. It’s a genuinely exceptional collection of sweets that deliver on flavour, form, ethics, and fun. For sweet shop owners, party planners, parents and sweet lovers alike, they hit every mark. And if you haven’t tried them yet, now’s the time to see what all the fuss is about. Just don’t expect the bag to last long.
