With Easter within touching distance and Purition enjoying ‘significant’ success with its three incumbent, chocolate-themed offerings, (Beetroot & Chocolate, Chocolate Orange and classic Chocolate) April seemed the perfect moment for Purition to tip its hat to one of the world’s most mercurial chocolate-themed flavour marriages, Chocolate Hazelnut!
There are countless food myths relating to how and why the chocolate and hazelnuts were first paired together, although general consensus seems to suggest that 1800s Turin is the spiritual starting point for this most decadent of flavour marriages, because when Napoleon sought to break Britain’s maritime supply lines, Italian chocolatiers found themselves padding out their dwindling chocolate supplies with the North’s highly prized hazelnuts.
Today this most decadent of ‘flavour union’ is celebrated throughout the world, adored by the British public who look fondly on this velvety flavour liaison in much the same way they might apples & cinnamon, tomatoes and olive oil and strawberries & cream.
According to Purition founder, Edward Taylor, ‘Almost everyone loves Chocolate & Hazelnut, but it often comes at the expense of a high sugar load. We wanted to offer consumers a healthier way to enjoy this classic flavour combo.’
To the uninitiated, Purition is a versatile, wholefood nutrition made with an enviable blend of 70% healthy seeds, nuts PLUS a premium whey OR plant-based protein, (hence vegetarian & vegan friendly variants) that can be used to create shakes, smoothies, porridges, stir into yoghurt or add to any number of ‘healthy bakes’ that ably assist a variety of optimal long-term health ambitions; (including weight loss, muscle gain, improved nutrition…).
Purition remains the ABSOLUTE ANTITHESIS of traditional, ultra-processed junk food alternatives that are riddled with unpalatable gums, thickeners, sweeteners and flavourings.