This February sees Purition add a fruit bowl stalwart and ‘nutritional powerhouse’ banana to its constantly evolving flavour stable of healthy, ‘ready in seconds,’ whole food meals within a glass.
However, Purition’s introduction of a fruit flavour that annually tops the UK’s fruit popularity stakes (on average each of us consumes 10kg of bananas year) is far more than a polite nod to the humble banana’s unassailable popularity , nutritional prowess (excellent source of potassium, gut-supporting pectin/soluble fibre, B6 and vitamin C) or perpetual presence in inferior diet & ‘complete meal’ shakes and protein supplements.
According to Purition Co-Founder, Edward Taylor, ‘My primary motivation was a growing concern that a large number of our customers were adding a banana to their daily shake. Whilst undeniably delicious, this was leading to the addition of significant ‘free sugars’ that are counter-productive to those using our range for weight loss. Eye-opening stats show that even a medium sized banana packs around 29g carbs, (including 15g of sugar) whilst our discreetly sweet, light and creamy shake provides a welcome banana fix with less than 5g carbs (including 2g of sugar).’
To the uninitiated, Purition is a versatile, wholefood nutrition made with an enviable blend of 70% ‘healthy fat’ seeds, nuts PLUS a premium whey OR plant based protein, (hence vegetarian & vegan friendly variants) that can be used to create shakes, smoothies, porridges, stir into yoghurt or add to any number of ‘healthy bakes’ that ably assist a variety of optimal long-term health ambitions; (including weight loss, muscle gain, improved nutrition…). Purition is the ABSOLUTE ANTITHESIS of traditional, ultra-processed junk food alternatives that are riddled with unpalatable gums, thickeners, sweeteners and flavourings.
Purition.co.uk
Editor’s Notes
Potassium-rich foods like bananas are universally admired for the role they play in lowering blood pressure and protecting against heart disease & strokes, whilst the high fibre content is a welcome promoter of satiety (feeling of fullness).
Purition is all about making healthy nutrition easier, helping you to avoid the popular banana skins of skipping meals or opting for nutritionally vacant snacking shortcuts.
Purition Banana will be in place in plenty of time to help support National Banana Day April 15th where banana enthusiasts support all things ‘bananery’ from banoffee pie to banana chips
Purition is a GB based business (Shropshire based production) that uses 75% best-in-class ingredients from Great Britain (chia seeds, golden linseed (flax) and whey protein) and Europe, actively avoiding cheap, over-refined alternatives from further afield
Purition is available at Amazon, Ocado, Selfridges, Morrisons, Holland & Barrett, Boots or Purition Online
In the UK Purition is enthusiastically championed by Purple Pilchard. If you’d like some extra images/ samples or further information please don’t hesitate to contact Ian: [email protected] @purplepilchard OR ring 0777 333 0597