Pizza Hut is serving up a fresh slice of excitement this autumn with the launch of its Crafted Flatzz range – a brand-new line of hand-stretched, individually portioned pizzas designed with grown-up tastes in mind. Priced at just £5, the new offering marks the biggest simultaneous global launch in the brand’s history, rolling out on menus from the UK and Europe to the US and beyond.
For Pizza Hut, it’s more than just a new product. The Crafted Flatzz range signals a shift towards sophisticated flavour profiles while keeping affordability at the heart of the experience. With a lighter crust, abundant toppings, and flavour combinations geared towards adults rather than the kids’ tea-time crowd, Flatzz are built for what the company calls “me-time moments”.
A global first with a UK twist
Pizza Hut’s global managing director Nicolas Burquier describes the launch as “an elevated pizza experience with an unapologetically adult vibe.” It’s no exaggeration: never before has Pizza Hut orchestrated a product roll-out on this scale, with Crafted Flatzz debuting simultaneously across multiple continents.
While the core concept is shared worldwide, the UK gets its own exclusive recipes. Alongside classic combinations such as Three Cheese and Pepperoni Duo, British diners can try Pesto Veggie – a vibrant mix of sun-blushed tomatoes, peppers, onions, olives, and a drizzle of pesto finished with balsamic glaze – and Chicken Fajita, complete with peppers, onions, fajita-seasoned chicken, and a drizzle of sour cream.
“Think pesto and roasted vegetables or chicken fajita with a perfect spice blend,” Burquier explains. “These aren’t your typical pizzas – each Flatzz is crafted with grown-up flavours and served generously on top of a lighter, hand-stretched crust.”
Small size, big flavours
Each Flatzz is a personal-sized portion, designed to suit solo dining as much as casual catch-ups with friends. The move reflects broader dining trends in the UK, where individualised portions and value-for-money indulgences have become increasingly popular.
Pizza Hut’s decision to price the range at £5 is a bold statement in today’s dining landscape, where rising food costs are a constant concern for both businesses and customers. By positioning the Crafted Flatzz as an everyday affordable treat, Pizza Hut hopes to appeal to adults looking for a quick lunch, an easy midweek dinner, or simply a small moment of indulgence.
More than just pizza night
Flatzz also taps into the way we now enjoy food – on our terms. Available to order via the Pizza Hut app for delivery or collection, or to savour in-restaurant, they fit seamlessly into busy lives. The company is keen to highlight that Flatzz aren’t just another menu addition, but a chance for diners to carve out their own space to enjoy food, whether alone or with others.
“Pizza is often associated with sharing,” says Burquier, “but Flatzz are just as much about treating yourself to a perfectly portioned meal, without compromise.”
The four bold recipes
The UK menu will feature four distinct recipes at launch:
- Chicken Fajita: Chicken, onion, peppers, fajita seasoning, topped with sour cream drizzle.
- Pesto Veggie: Onions, peppers, sun-blushed tomatoes, olives, pesto drizzle, and balsamic glaze.
- Pepperoni Duo: Classic pepperoni, pepperoni cup and crisp, finished with garlic sprinkles.
- Three Cheese: A blend of three cheeses for a comforting classic.
Each combination leans into generous toppings and flavour layers rather than just the base, ensuring the smaller format feels satisfying.
Feeding good times, globally
The Crafted Flatzz range aligns with Pizza Hut’s wider brand promise to “Feed Good Times” – delivering not just food, but experiences. With global dining culture shifting towards customisation and premium-style offerings at accessible price points, Flatzz represents Pizza Hut’s effort to meet those demands head-on.
In the UK, where high-street dining competition is fierce and purse strings are tighter than ever, a £5 price tag for a hand-stretched, generously topped pizza may prove an attractive draw. At the same time, the grown-up positioning – with pesto, balsamic glaze, and fajita seasoning in the spotlight – gives Pizza Hut a point of difference against rivals who lean heavily on more conventional, family-friendly recipes.
A taste of what’s to come
Industry watchers will be curious to see whether Crafted Flatzz becomes a permanent fixture or a seasonal special. With the scale of the launch and the investment behind it, Pizza Hut seems confident Flatzz could carve out its own loyal fan base.
For diners, the message is clear: whether you’re craving bold flavours on a lunch break, or want something lighter than a full-size pizza for dinner, the Crafted Flatzz promises to hit the spot without breaking the bank.
As the autumn chill sets in, Pizza Hut is betting that its new Flatzz range will be the go-to comfort food for adults across the UK – flavour-packed, affordable, and, most importantly, made just for you.
