The UK’s favourite tea brand* is on a mission to help tackle loneliness by giving away 55 million cuppas – enough tea for every person in the UK to share a cuppa with someone
PG tips is calling on the nation to help and asking Brits to pledge who they’ll be sharing their cuppa with
With over nine million people in the UK regularly feeling lonely, the UK’s favourite tea brand*, PG tips, is announcing its pledge to help combat the loneliness epidemic in the UK.
The much-loved tea brand is taking a stand against loneliness and is calling on the nation to come together – whether this be with friends, family or neighbours – over a cuppa. Starting on 8th June, PG tips will give away 8 million teabags as part of its wider mission to provide enough free tea for every person in the UK2 (that’s 55 million teabags) by the end of the 2019.3
The free tea comes with one small catch: that it be used as a way of bringing people together. Whether this be through a small gathering, an afternoon tea party or just a chin wag, or, PG tips is putting the ‘T’ back in togetherness, and is calling on people and communities across the nation to come together over a cuppa.
All you need to do is go to the PG tips website and pledge to share a cuppa with someone. You can then simply download your free coupon and go into any major supermarket to redeem their box of Original 80s.
Fiachra Moloney, PG tips Marketing Director comments: “As the nation’s favourite tea brand, we’re proud to make something that already helps people come together every day – a classic British cuppa. Today we’re building on that by announcing our pledge to help tackle one of the nation’s growing issues: loneliness and isolation.
“Providing enough tea for everyone in the country is just the first step, and while we know it won’t end loneliness overnight, we hope we can encourage people to come together by simply sharing a cup of tea with family and friends. Tea is a part of everyday life in Britain, but by going that step further – and pledging to share a cuppa with those around you – we hope to help reduce the number of people that might be feeling lonely across the nation.”