It is common knowledge that people adopt different eating habits depending on the season. Usually seen as crash dieting before a holiday, or the Spring/Summer quest for the perfect “bikini body”. However extensive research and analysis has been carried out using restaurant customer data in order to show that a number of other factors could also play as much of a role in what and how much we eat at different times of year.
The customer insight pioneer Ordoo has used the day to day data which has been taken from more than 20,000 food order is in order to illustrate that people’s eating patterns see a dramatic shift from weekday to weekend. Research also showed that there is a connection between people’s busy working lives and their ability to resist unhealthier food.
The data the was collected by Ordoo showed that 23% of people are more likely to eat healthier in the Summer in comparison to the Winter. It has also been found that people are around twice as likely to make unhealthy food choices on a Monday as they are on a Saturday or a Sunday. According to the data collected, Thursday has been found to be the unhealthiest day of the week. On Thursdays, the analysis found that 29% of food orders made were unhealthy. In comparison to any other day of the week Coffee are twice as high on a Monday afternoon.
Ordoo’s figures show that people are more than likely to have unhealthy eating habits during the week, which could demonstrate a connection between job pressures and work/life balances and unhealthy eating. This correlation is supported by the data which also shows that people are most likely to eat unhealthy food on a Wednesday and Thursday, days that are furthest away from the weekend.