Hangover cures have been part of British drinking culture for decades. From a fry-up washed down with orange juice to an ill-advised glass of milk before bed, the nation has tried it all in the hope of dodging the dreaded next morning. But what if the answer didn’t lie in a greasy breakfast or a quick fix, but in a natural ritual the night before? Enter Nashi Pear Juice – the UK’s first wellness drink made entirely from premium Korean pears and designed to be taken before drinking.
Launched earlier this year by sisters Taya and Lucy, Nashi positions itself as the go-to pre-drink for busy people who want to enjoy their night without writing off the next day. Unlike many so-called hangover “cures” that rely on synthetic supplements or gimmicky marketing, Nashi is backed by centuries of tradition and modern science.
From ancient ritual to modern wellness trend
Korean pears have long been used in Asia as a natural aid to support alcohol metabolism. The fruit is packed with antioxidants and nutrients that help the body break down alcohol more efficiently, reduce inflammation, and ease some of the tell-tale signs of a heavy night. Research from Australia’s national science agency has suggested that consuming around 220ml of Korean pear juice before drinking can reduce hangover symptoms and even lower blood alcohol levels the next day.
Nashi takes this evidence seriously. Each recyclable 250ml can delivers the exact amount shown to be effective, with no additives, no artificial flavourings – just 100% natural pear juice. The difference, the founders say, is that Nashi is not about excess or shortcuts, but about balance.
The sisters behind the brand
The idea was born from the founders’ own struggles with the tension between social life and staying active. Taya, a former consultant and international athlete, discovered Korean pear juice while living in Australia and quickly adopted it as part of her routine. On returning to London, she introduced it to Lucy, a marathon runner and AI specialist in the space industry.
Initially sceptical, Lucy became a convert overnight. “I texted Taya the next morning and just said, ‘I feel a million dollars,’” she recalls. Soon, their friends wanted in, and the sisters decided to launch Nashi in the UK to make the ritual more accessible.
“We don’t think you should have to choose between the pub and the gym, the dinner party and the early meeting, or the night out and the morning after,” they explain. “Nashi is about drinking smarter, not more.”
What makes Nashi different?
While other hangover-prevention products exist, most come in small pouches requiring multiple servings, or they market themselves as miracle “cures” to be taken after the fact. Nashi stands out by aligning itself with wellness culture. It’s not about undoing damage, but about preparing your body to cope better in the first place.
And crucially, the brand stresses that timing is everything. To work, you need to drink Nashi before alcohol, making it a pre-drink ritual rather than a post-party rescue. The founders see this as an empowering shift: a proactive approach rather than a desperate recovery.
The design also plays into modern lifestyle choices. Sleek, recyclable 250ml cans deliver the right amount in one hit, while fitting neatly into a fridge or bag. The juice is naturally sweet and refreshing, with none of the cloying aftertaste that plagues many wellness products.
Early buzz and availability
Since its launch earlier this year, Nashi has been quietly building momentum. The drink is available directly from the brand’s website, through the DELLI marketplace, and at a handful of independent stockists across London. First-time buyers can sign up for a 20% discount subscription, with next-day delivery offered – a handy option for those who want to test it before a big weekend.
The reception has been enthusiastic, particularly among young professionals who see it as a way to balance their social and fitness goals. For them, Nashi isn’t a gimmick – it’s part of a wider shift towards rituals that support wellness without giving up life’s pleasures.
A new drinking culture?
While no product can make alcohol completely consequence-free, Nashi represents a cultural moment. As UK drinking habits continue to change – with younger generations drinking less overall but seeking better quality experiences – a product like Nashi fits neatly into the picture.
It sits at the intersection of wellness, convenience, and nightlife. Whether you’re hitting the pub, attending a dinner party, or heading out for cocktails, Nashi offers the promise of enjoying it all without the burnout.
The sisters behind the brand are optimistic about where it can go next. “We want Nashi to be part of people’s routines, the way you might take vitamins or drink a protein shake,” says Taya. “It’s about supporting your body so you can live fully – without the compromise.”
The future of the pre-drink
Could Nashi Pear Juice become the UK’s next lifestyle staple? With its sleek cans, science-backed credentials, and positioning as a wellness ritual, it has all the makings of a cult product. For now, the brand is focusing on growing its presence and spreading the word that the secret to a better tomorrow might just be found in a pear.
As the founders like to say: with Nashi, you really can have it all.
