Bringing plant-based eating to the party
Making sure vegans never feel like second class citizens at events
Event caterer Jackson Gilmour, is unveiling a new plant-based menu promising natural ingredients, indulgent flavour combinations and lavish textures suitable for corporate events, parties and weddings. This extraordinary new menu is the creation of Executive Chef, Joyce O’Hagan who has believed for some time that vegan guests are often short-changed at big events.
Joyce was inspired to explore more plant based dishes when she was approached by a film director to cater a vegan summer lunch ahead of this year’s Cannes Film Festival. She explains: “The client who approached us wasn’t vegan himself but many of his guests were and he described himself as ‘plant curious’. I believe an increasing number of people would put themselves in this category so I jumped at the chance to develop a bespoke menu.”
Jackson Gilmour’s development team undertook extensive research; talking to vegan guests and clients, investigating new vegan products and ingredients and attending the Natural & Organic Products Europe Trade Show. The result is a series of stunning dishes which combine unusual ingredients to deliver beautiful flavours and satisfying textures served with theatrical presentation.
Joyce says: “We passionately believe that guests with dietary requirements – whether this is vegetarian, gluten, dairy free or vegan – should feel like they are being served food which is equally delicious as the other guests. I have been inspired by the chef, Alexis Gauthier, to create new plant-based dishes rather than vegan versions of conventional ones. I hope guests will enjoy this indulgent menu which makes choosing a plant-based menu a cause for celebration.”
The team at Jackson Gilmour believes that younger private clients are more likely to be ‘plant-curious’ enough to experiment with this new range of dishes but believe that CSR pressures like climate change, sustainability and carbon consumption may also nudge more corporate clients in a vegan direction.