Businesses are being given an opportunity to reduce their expenses as well as offering their customers something different with the launch of groLOCAL’s hydroponic urban farm. This opportunity offers home grown herbs, spices and micro-greens. There is also the opportunity for larger scale grocery, food chains, and healthy food providers to lease a groTAINER which could allow companies a competitive advantage.
With the food market getting more and more crowded, the groTAINER could make it possible for businesses to grow highly nutritious produce for just a fraction of the cost of buying them from suppliers. The available yield from investing in a groTAINER means that there is a lot of scope to see produce directly to consumers. This could include the produce being incorporated into the preparation of snack and meals. Doing this could give businesses a unique twist that could set them apart from their competitors by creating a more home grown ethos.
The Managing Partner of groLOCAL, David Charitos suggests that standing out in the food market is the way to get ahead, even though it can be a challenge. Therefore being able to grow your own spice, greens and herbs can lead to a business having something new to offer their customers. Growing your own produce can also give more ability to try new flavours without the expense of the suppliers. Growing produce will just cut down expenses anyway in the long run.
The groLOCAL team are experts in hydroponic farming, which is the process of growing plants without soil. Instead of soil, a nutrient solution is used. This means that food production can be more suited to a urban environment. This ‘farm-in-a-box’ method will only need to be plugged in to work, and businesses will be able to start growing nearly every different fruit, vegetable, spice or herb straight away.