How Personalised Approach is Rewriting the Rules of Wellness
Every January, a familiar national ritual plays out. Gym car parks overflow by the 2nd. Supermarket aisles are suddenly stacked with “keto-friendly” this and “low-fat” that. Phones buzz with offers from slimming clubs. There’s a collective determination in the air — a shared belief that this year, willpower will be enough.
By March, the resolve has dissolved. The gym bag is buried under coats. The novelty of crispbreads has worn off. We chalk it up to a lack of discipline. But what if the failure isn’t ours? What if the flaw lies in the one-size-fits-all approach itself?
For years, we’ve been betting our health on generic advice — playing diet roulette while ignoring the most important factor: our own biology.
The Tyranny of the Trendy Diet
“The keyword here is ‘trendy,’ meaning constantly changing,” notes Lado Okhotnikov, entrepreneur and founder of the personalised health platform Holivita. “First there was a battle against fat. Then against carbs. But people rarely listen to their body’s signals. We fight against our own nature with plans designed for someone else.”
This individuality is precisely what the emerging science of nutrigenomics explains — how the food we eat communicates with our genes, shaping health, energy, and even how we age. It shows why one person thrives on a Mediterranean diet while another just feels sluggish, or why a colleague swears by a dairy-heavy plan that would leave you clutching your stomach.
Why Your Perfect Diet Isn’t Mine
Biology isn’t average. Variants in genes such as CYP1A2 affect how we metabolise caffeine — fast metabolisers can handle coffee after dinner, slow metabolisers struggle to sleep. LCT explains why milk is neutral for some but uncomfortable for others. Even folate processing varies: for certain people, meals rich in spinach and asparagus provide crucial support.
As Okhotnikov puts it: “One person’s cure can be another’s poison — and nutrigenomics finally explains why.”
From DNA to Dinner Plate: A New Personalised Paradigm
The solution isn’t another trend. It’s precision — ending guesswork and creating a manual for your own body.
This is the premise behind Holivita, which combines DNA analysis with algorithms and daily habit tracking to build a dynamic plan tailored for you.
“We see DNA not as a list of risks but as a map of potential,” explains Dr. Dmitri Chebanov, computational biologist and Holivita’s Chief Scientific Officer. “When you pair genetic insights with lifestyle data, you replace guesswork with a living plan — one that evolves as you do.”
Listening to Your Biology
There are simple ways to begin noticing how your body responds — a kind of mindful “biology journal.”
- Track your energy, not just your meals: note when you feel sharpest and when you crash. Often, patterns reveal more than calorie counts.
- Experiment with timing: shift dinner one hour earlier or later for a week and see how your sleep responds.
- Find your coffee window: notice the last cup of the day that doesn’t affect your sleep — that’s your personal cut-off.
- Test stress and digestion: compare how the same meal feels when eaten calmly versus on the run.
- Make small swaps: try fermented dairy instead of milk, or whole grains instead of refined ones, and see how your mood and digestion change.
These small experiments can reveal the outlines of your own biology. What Holivita does is build on that self-awareness with deeper scientific insights — turning observations into a personalised, adaptive plan.
Beyond the Guessing Game
Instead of being told to “eat more leafy greens,” you might be guided toward folate-rich foods like spinach and asparagus because your body absorbs certain vitamins less efficiently. Your morning coffee could be timed to match your natural energy curve. Dairy would only be swapped if your body truly needs it.
This isn’t just about weight loss. It’s about energy, clarity, and understanding why you feel the way you do — and having the tools to change it. For a nation steeped in diet culture, that marks a profound shift: from passive and reactive health to an active, empowered standard.
The era of diet roulette is finally ending. The frustration of failed resolutions is giving way to something smarter, more individual, and more sustainable: a science that doesn’t ask you to fit a mould, but helps you understand your own.
Editor’s Note
About Holivita
Holivita is a high-tech health platform that combines DNA analysis, AI, and lifestyle data to create personalised strategies for prevention, energy, and longevity. Its approach reflects a simple principle: the best health advice is the one tailored to you.To learn more about Holivita’s personalized approach to health, visit their website.
