In a bold move to capture more viewers, JTBC is rolling out a new Friday night slot for its k-dramas—starting with the star-powered The Good Man on July 18. With this Friday Series, the network hopes to build momentum across three consecutive nights of K-drama magic.
JTBC expands k-drama lineup to Fridays
Until now, JTBC reserved weekends for its flagship dramas, neatly avoiding head-to-head clashes with giants like SBS and MBC. From July 18, the schedule will change: two episodes will air every Friday at 8:50 PM, adding to the Saturday and Sunday slots. This fresh approach aims to boost audience ratings by engaging viewers earlier in the week.
“The Good Man” kicks off the Friday slot
Leading the charge is The Good Man, starring Lee Dong-Wook and Lee Sung-kyung. The series follows Park Seok-chul, heir to a gangster family, and Kang Mi-young, an aspiring singer wrestling with stage fright. Their reunion unearths buried wounds and ignites tension within their inner circles—promising a heady mix of family drama, love, and suspense under JTBC’s signature moody cinematography.
Scheduling strategy and binge format
JTBC’s new timetable reflects both production realities and changing viewing habits. “Friday Series” dramas will be chosen for their originality, complementing the broader-appeal titles that air on weekends. By broadcasting two back-to-back episodes, JTBC taps into the binge-watching trend that streaming platforms have popularised. At the same time, well-established shows like Please Take Care of My Refrigerator and Divorce Camp will remain midweek fixtures, ensuring loyal audiences aren’t left behind.
Upcoming titles to watch
Following The Good Man, JTBC has lined up a trio of diverse stories for its Friday slot. Next up is My Youth, a romantic tale featuring Song Joong-ki and Chun Woo-hee, followed by Love Me, a coming-of-age melodrama led by Seo Hyun-jin. With such varied offerings, the network aims to attract different viewer profiles and solidify its place in the competitive weekend programming strategy.
By extending its k-drama presence to Fridays and embracing back-to-back episodes, JTBC is betting that quality storytelling and smart scheduling will turn the dial on ratings—and give fans another reason to tune in each week.
