VitrA Tiles, a division of the Eczacıbaşı Tiles Group, has been selected as a 2025 Red Dot Design Award winner in the ‘Product Design’ category for its CementEra series. The range was applauded for its clean, modern aesthetic and adaptability in diverse architectural settings. The Red Dot Awards are renowned worldwide for recognising top-tier design.
Modern design grounded in urban textures
Bringing the essence of concrete to life through sleek surfaces and minimalist lines, the CementEra collection creates a tranquil, modern atmosphere. The range features four subtle tones—light greige, dark greige, light grey, and dark grey—ideal for both traditional and contemporary interiors.
Decor tiles in the collection offer two design options that seamlessly complement the main hues. Sizes include 120×280, 120×120, 60×120, and 60×60 cm, offering wide flexibility for designers. One of the highlights is the 120×120 cm mix decor tile, adorned with elegant, flowing patterns and a high-gloss finish achieved through a refined printing technique.
Judged by an international panel of experts
The Red Dot Design Award, launched in 1955, is a globally respected competition that honours products of outstanding quality. In 2025, 43 experts from 21 countries assessed thousands of entries across various criteria. CementEra’s exceptional design earned VitrA Tiles its place among the winners.
