Love it or hate it, social media is here to stay. And, if you aren’t leveraging it as part of your digital marketing strategy, you’re missing a major opportunity.
Half a billion people joined social media last year. Yes, that’s “b” for billion! And, in a moment, we’re going to share how many hours per day those people spend online.
It’s clear you need social media. But, you need to use it in such a way that you gain traffic and increase your leads. Here are three tried-and-true tips to help you score new Instagram followers today.
Harp On Hashtags
Hashtags are to social media marketing what keywords are to content marketing. They’re the way to be found.
There are many tools out there that can help you research your keywords and hashtags. But, the great thing about Instagram is, as you’re typing in your proposed keyword, it will tell you how popular it is.
If you’d like to post about a fabulous new essential oil, you can research your hashtags and start typing them in. You might find that “essential oils” is a popular hashtag. Then, you might try “essential oils for stress” and see that ranks well, too.
Impress With Imagery
The average person spends over two hours per day scrolling on social media. But, let’s look a little deeper into those numbers. It will reveal the sheer volume of your competition.
There are nearly 1.4 billion users on Instagram. And, when you consider they’re spending a portion of their two hours on this platform, you need to be a show-stopper so they don’t fly past you.
Spend some time on the editing process. Whether you’re posting a vibrant still shot or an infographic, the goal is to stop the scroller in their tracks.
To help you get started, you can look into an Instagram post maker. There, you’ll find plenty of templates to help you enhance your messaging.
Engage With Your Audience
You’ve probably caught on by now. Everyone says, “Hit the like button and subscribe” across their social media platforms to boost engagement.
But, it’s not a one-sided affair. You have to chime in, too. Anytime someone comments on your post, try to write back. Like their comment, too.
In your posts and stories, ask open-ended questions so people will be more inclined to offer their two cents. Host a poll; post a series of multiple-choice questions.
Organize interactive quizzes and award prizes for the winners. Each of these avenues are surefire and fun ways to boost your Instagram traffic.
You Can Gain Traffic Today
That’s right. With just one of these tactics, you can gain traffic today. Maybe you’ll see ten followers today, but a total of 200 by the end of the month.
Soon, you could join the ranks of other social media influencers.
As you garner more followers, the leads are sure to follow. And that’s the name of the game, isn’t it?
As you continue your social media domination, we invite you to keep coming back to visit our blog for more tried-and-true tips and tricks.