There are a lot of critical dates and events for Amazon FBA sellers must remember to not miss out on sales.
Even while you are unlikely to overlook the major holidays such as Black Friday, or Xmas, there are others that you might forget. There are also various internal dates related to Amazon that you should be aware of beforehand. Nothing is more frustrating than being hit with an unanticipated fee or skipping selling during holidays just because you forgot to order your inventory on time.
To assist, here is a list of all the important dates and events that FBA sellers should know to stay organized and updated.
1. The month of January
While there are no major shopping holidays during January, it is undoubtedly a month in which Amazon users spend more money than usual. Many sellers stop selling gifts and toys on Amazon after December because they think that those items won’t be bought after Christmas. However, it is a huge chance wasted!
People usually receive Amazon gift cards or other discount vouchers as a gift during Christmas, and they are eager to use them during January. Therefore, it is critical to have inventory backed up so that you can cater to those customers.
Make sure you add textbooks, and other school supplies in your listings as they are a huge hit during January. Most schools that operate on a semester schedule resume classes shortly after the Christmas holidays have ended. Look out for where you can get textbooks and then send them to the Amazon warehouse so that you can start selling.
In addition, the storage fees that you pay monthly will return to normal on the 1st of January. That implies that you won’t have to pay the extra-high storage fees for Q4! Also, don’t get confused if you get returns from customers during January as the return policy closes on 31st January.
2. What will happen during February?
The 14th of February is Valentine’s Day. Make sure you offer cute bundles to your customers. Include candies, fancy cars, and other stuff with their order to make them feel special. Such candies get instantly available after Christmas, which means you’ve got plenty of time to get your hands on these seasonal delicacies.
Also, another festival that comes with Valentine’s Day is Mardi Gras. Although it might also take place in March. Look it up on the internet and then start bundling your products to cash out on sales.
3. Here comes March!
Well, on 17th March we have St. Patrick’s Day where of course, you can’t sell candies but because it is a major holiday, you may expect strong sales of all attractive green items, t-shirts, and party products. However, if FBA sellers want to sell these items during early march then make sure you send your inventory to the warehouses by late February.
Also, stock up on all the summer products too since March also brings in the spring season and people get spring breaks where they plan beach vacations.
4. April
Easter is during April when you can go with the bundling strategy and create attractive give baskets for customers to purchase.
Also, it is the last month to sell meltable goods through FBA. Meltable products include yogurt, chocolates, probiotics, candies, etc. All of these items will not be accepted nor fulfilled by Amazon after the 1st of May till the end of September.
If you have meltable products in your inventory, then instead of wasting them, April is an excellent month to cut down your prices and sell them at lower rates. In addition, don’t forget that you have to pay all the income taxes to the IRS on the 15th of April.
5. May
On 5th May, it’s going to be Cinco de Mayo, which is officially the first summer holiday of the season. Also, Memorial Day would fall on the last Monday of the month. Now would be the perfect time to start looking for summer stock and getting your hands on the best items. Keep “summer vacations” in your mind and source inventory accordingly. You can look up grilling get-togethers, and pool parties in mind.
Mother’s Day falls in May as well, so keep an eye out for the gifts that mums would appreciate. This could be another opportunity to sell your items in bundles.
6. June
Summer season will go on during June as well, so make sure you have got enough inventory to sell. Also, Father’s Day will be on 19th June, so make sure to start sourcing items according to it.
You might not get maximum sales during the summer season, since a lot of people focus on enjoying rather than spending time shopping. But it doesn’t mean you stop selling or pay lesser attention. Get enough inventory in stock and keep on repricing competitively.
Also, don’t forget to have some fun. There’s nothing wrong with taking a break and enjoying the summer season with your friends and family. Sellers deserve a break too!
7. July
With the holiday of the 4th of July, the month gets off to a fast start. You can start by selling the same category of things that you sold on Memorial Day as well. However, also get products that have blue, red, or white in them for the fourth of July.
8. What does August bring?
After summer vacations, August is when all the students would get back to school. This is the best chance for Amazon sellers to get maximum sales. Start by updating your inventory and have enough notebooks, pens, bags, and lunchboxes to sell.
Also, you are most like to get an email from Amazon regarding selling toys during Q4. If you are an FBM seller, then you will get the email of all the requirements during August. Don’t ignore it!
9. September
During September, all of your focus should be on gathering supplies for the Q4 season. It might be too early to buy toys. However, you can revise your strategies, start advertising, and make sure that your store is prepared to sell under all the pressure of Q4. Also, make a budget as to how much you can spend during Q4.
10. October- is it exciting?
October is the official start of the Q4 season! Most of the sellers get annoyed when their sales don’t shoot during the month of August. However, while it might not be the peak of Q4, September is the best time to see if everything is set according to the plan. Also, the best news is that you can start selling meltable products from October onwards!
We hate to break it down to you but Amazon also increases the storage fees for sellers and you will have to pay high monthly storage fees for three months.
11. November
November is one of the busiest months for Amazon sellers. Despite the fact that you will get maximum sales during the month of December, you are most likely to do all the sourcing for the season in November.
Thanksgiving is also in November, which means you have to provide fast shipping to your customers and stock up on your inventory. In addition, after thanksgiving, you are going to see an increase in sales during Black Friday, and Cyber Monday.
Tip: understand the power of a repricer. Get one for Amazon to keep your product prices competitive during this season and also to be prepared for December.
12. Is December any good?
December is filled with opportunities for Amazon sellers to maximize profits and earn a lot! Since Christmas is on December 25th, people start shopping like crazy and get all the gifts from Amazon. Since you know, you are going to get a lot of orders during this season, make sure you have enough inventory in stock.
However, Amazon warehouses are the busiest during this season. If you are an FBA seller, we’d recommend shipping all your items to the Amazon warehouse till 8th December. You can also take advantage of the merchant fulfillment program and ship toys and candies by yourself. Don’t make your customers wait if you can figure out a better shipping method.
In conclusion
It is quite essential to add all the dates mentioned above to your calendar so that you don’t miss out on any selling opportunities. However, use the right strategies to stay ahead of the competition.