While professional-quality photos are the shiny objects that first draw a buyer’s attention to a home, a 3D floor plan (especially when combined with a 360° virtual tour) shows all the possibilities of a property for buyers.
Creating a quality floor plan is part of the rendering process that agents must use to capture the attention of potential buyers. The 3d floor plan provides a clear layout of the space. It works the same way as branding and image enhancement: you want to present all the properties of the property most attractively.
If you’re one of the 85% of real estate agents who still don’t include floor plans in their MLS listings, this article might make you reconsider your current approach. If you’re a real estate photographer looking to add new and relevant listings to your repertoire, this article will show you why offering 3D floor plans is a great idea.
3D floor plans are particularly popular among buyers
Adding a 3D floor plan to your property listing can increase buyer clicks by 52%. But this is just one of many impressive statistics that highlight the strength of the 3D floor plan. 64% of home buyers want to see floor plans (Zillow). 3D floor plans are clicked 7.5 times faster than regular images. A specification that includes a 3D floor plan can reduce time to market by 50%. According to recent data, about 55% of buyers who find their home online find floor plans useful (National Association of Realtors). Every fifth buyer will ignore the offer if it does not have a 3D floor plan. 1 in 10 buyers won’t even schedule a viewing unless they see a 3D floor plan first.
And it’s not just buyers who want to see 3D floor plans and listings of properties they’re interested in buying. According to Inman.com, “three out of four sellers said they would be more likely to use an agent whose services include virtual tours and/or interactive 3D floor plans.”
Floor plans have been the unsung heroes of the housing boom during Covid-19
Although the virtual tour saved the real estate market during the coronavirus pandemic, 3D floor plans were just as important to buyers.
Compared to remodels or Hero Twilight floor plans (a 360° virtual tour), a 3D floor plan is often the third most important detail in real estate marketing. However, what many people don’t know is that according to recent market research conducted by the National Association of Realtors, 3D floor plans even outperform virtual tours when it comes to buyer selection.
NAR has identified the top four real estate marketing products for buyers
These items include:
According to Zillow, the 3D floor plan is the second most important SEO feature and is related to attracting potential leads. Overlooked and underrepresented on MLS sites, 3D floor plans have been a favorite among buyers since 2017, when the National Association of Realtors began surveying home buyers and sellers about their use.
3D floor plans have an incredible impact
The “final impression” of a 3D floor plan refers to the fact that home buyers use it after viewing the property in person. This is usually the case when making decisions.
After viewing it, it can be difficult to remember the layout of the house. Property hunters often view more than one property per day. So, can you imagine how hard it is for them to distinguish one place from another when they are looking at all the real estate properties they want to look at in the “real world”?
3D floor plans are an instant reference at this crucial stage of the buying cycle and answer many of a potential buyer’s questions at a glance. Eliminating negotiations between buyer and agent is one of the main reasons why 3D floor plans help sell real estate faster.
Modern 3D floor plans have taken renovation to a new dimension. Unlike blueprints or 2D reconfiguration of floor plans, 3D floor plans can compete with the visual appeal of images, step-by-step instructions, and virtual scenes without losing their value as important reference material in the home buying process.
3D floor plans offer a complete understanding of properties at the click of a button
3D floor plans contain important information that allows buyers to visualize the home they want to live in, whether it’s a traditional real estate option or personal room layout preferences. The physical arrangement of space can create a spiritual resonance.
This relationship between the flow of our physical movements and our personal preferences can be seen as a pattern on a three-dimensional floor plan. 3D floor plans contain a lot of important information for evaluating the property chosen by the buyer:
3D floor plans may be of general importance to formal feng shui practitioners, but most homebuyers have their own feng shui theories.
Some real estate professionals refer to this as the “emotional connection” that 3D floor plans certainly evoke. This relationship begins when the buyer begins to imagine their life inside the property.
360° virtual tours are a great way to illustrate this process, but they don’t provide an overview of the entire 3D floor plan that is presented in a single image so that the potential client has a visual idea of the layout of their rooms.
The 3D floor plan creation service makes it easy to get a living space plan for any property
A common obstacle to listing 3D floor plans in real estate listings is that many agents don’t have access to them or know how to create them.
If you fall into this category, you’ll be happy to know how easy the process is. 3D floor plans can effectively improve your marketing materials, and make life easier for real estate agents and photographers. If you’re a real estate agent or photographer looking to get the most out of DIY 3D floor plans for your clients, it’s important to make them as high-quality and informative as possible.