Tyrrells’ biggest ever on pack promotion has been launched with the help of its partnership with the Rugby Football Union (RFU). Fans now have a chance to win one of the 40 pairs of tickets to see England play at Twickenham, as well as 10,000 Gilbert England replica balls.
Rolled across over 15 million promotional packets, the competition includes a unique code on each bag that can be used online to potentially redeem a prize. The promotion will run across Tyrrells’ best-selling lines and will be available at standard RRP of £2.19 (150g) and 85p (40g).
The flavours included in the promotion: Mature Cheddar & Chive 40g & 150g, Sea Salt & Cider Vinegar 40g & 150g, Lightly Salted 40g & 150g, Sweet Chilli & Red Pepper 40g & 150g, Mixed Root Vegetable 40g & 125g, Furrows Aberdeen Angus Beef 50g, Furrows Lightly Salted 150g, and Furrows Sea Salt & Vinegar 150g.
“We’re extremely proud to be the Official Crisp of England Rugby and to celebrate this we will be offering shoppers the chance to experience the glorious games up close and personal. The giveaway will span across all of our best-selling ranges allowing all of our customers to be in with the chance to win big,” said Sarah Lawson, Marketing Manager at Tyrrells Potato Crisps.
The on-pack promotion is also supported by a TV and VOD advertising campaign, where the concept will be brought to life in a dedicated 10 second advert. The video then continues with Tyrrells’ ‘Absurdly Good’ theme and features the return of the infamous Tyrrells squirrel. The advert can be viewed here: https://youtu.be/27iBjWmAcNw.
The Tyrrells hand-cooked potato crisps range is made in small batches from locally grown, seasonal varieties of potatoes at Tyrrells Court Farm in Herefordshire. Hand-cooked and seasoned to perfection with the finest, specially selected ingredients, the crisps boast a unique curl, crunch and taste.