October sees the launch of Rubies in the Rubble’s inventive mayonnaise – Aquafaba Mayo (RRP £2.99 per 160g jar) to selected Sainsbury’s stores across the country. The company makes gourmet condiments with a conscience. The range is handmade in the UK from fresh fruit and veg that would otherwise go to waste. Whether it’s too big, too ripe for supermarket shelves, or just plain pear-shaped, any fresh and tasty produce can be used for Rubies’ delicious creations.
For the uninitiated, aquafaba (the Latin for bean-water!) is something of a revelation. Simply put, it’s the water drained from a can of chickpeas (or the byproduct from the cooking of legumes) which most of us wouldn’t think to reuse, but which mimics the effect of egg whites.
Its unique mix of starches, proteins, and other soluble plant solids gives aquafaba a wide spectrum of emulsifying, foaming, binding, gelatinising and thickening properties. Rubies whisk it together with rapeseed oil, a pinch of salt and a squeeze of lemon juice along with a hint of Dijon mustard – or a good dose of Chipotle chilli powder – to create delicious vegan mayonnaise, with all the satisfying creaminess and sultry texture of regular mayo.
As with the original Rubies relish and ketchup ranges, the unctuous mayo is inspired by home-cooked family recipes, with flavour of the utmost importance. Aquafaba Mayo provides a staple dip for all your potato needs or the perfect vehicle for your daily sandwich fillings!
“Having spent over a year developing our new vegan mayo, we are so excited to be launching in Sainsbury’s! This new concept and recipe started after reading a blog from a vegan foodie on delicious looking meringue made with ‘beanwater’, AKA aquafaba, to replace the egg whites. We were really intrigued by this magical product, and knowing it was a bi-product from hummus manufacturers, we started playing with how we could create a delicious mayo with it! Every year hummus manufacturers empty gallons of water from cooking chickpeas down the sink when making hummus or any bean dip. At RITR we want to ensure we treasure our resources and make the most of everything we have, so we thought we’d put this nutritious, golden liquid to great use in our new range,” said Co-Founder of Rubies in the Rubble, Jenny Costa.
Key to the Rubies story is their belief that all good food should be cherished – a third of food produced worldwide goes to waste – Rubies work directly with UK farmers to source fresh fruit and veg from surplus produce. Every jar and bottle of Rubies delicious products champions fresh produce and raises awareness about the need to value food.
You can find the new mayo in the Saisnbury’s Free From Aisle from October 2018, as well as in Whole Foods, Ocado and www.rubiesintherubble.com.