The Collective’s range of kefir cultured milk drinks will be extended into 220ml single serve bottles, making it even easier for consumers to get their daily dose of live cultures. The range will be available in three delicious flavours – Natural, Mango ‘n’ Turmeric and a new flavour, Berries ‘n’ Hibiscus – in a size that is convenient for breakfast or snack on the go, perfect for after the gym or as a pick me up throughout the day.
“We’re so excited to extend our range of kefir cultured drinks with our handy 220ml range for busy consumers needing a healthy boost. I’m proud that the range we’ve created delivers on the taste experience The Collective is known for as well as ticking all the health boxes. To support the launch of kefir, we will be leading an education campaign to help raise the awareness of the kefir category and will be driving trial with a strong marketing campaign across shopper marketing, PR and digital,” said Amelia Harvey, co-founder of The Collective.
The brand-new Berries ‘n’ Hibiscus kefir is a fruity floral combination made with fresh raspberries, sweet blueberries and rich blackcurrants. The Collective has paired these berries with the trending ingredient hibiscus, which is known for its anti-inflammatory and antioxidant properties.
Kefir has been enjoyed around the world for over two thousand years and has been linked for centuries with positive health and wellbeing. This wonder drink is made by fermenting milk with live cultures, much like a traditional yoghurt, but what sets kefir apart is the diverse blend and sheer number of live cultures. In fact, The Collective’s kefir boasts a whopping 13 different culture strains which result in 60-65 billion live cultures in each serving.
The Collective kefir is naturally high in essential vitamins and minerals and is a source of vitamin B2 and B12, calcium and protein. It is made with the finest natural ingredients, including British milk, and only contains sugars from fruit and milk (and a dash of honey in the coconut flavour). Like all The Collective dairy goods, it’s vegetarian and gluten free.
The Collective’s kefir 220ml range will be available nationwide from early August 2018 in Waitrose, Ocado and Sainsburys, priced at £1.50 RRP per 220ml bottle.