The Care Label Project was launched by the Electrolux Group brand AEG in order to promote more sustainable habits for clothing care. At the centre of this scheme is a new care label for clothes that simply states ‘Don’t Overwash’.
It has been revealed that 90% of all clothing is being discarded earlier than needed. It turns out up to 70% of these are caused by faded colors, shrinkage and misshaping. All these are factors of clothing wear are preventable by adopting better care habits. Looking after clothes better will be good for the user as they will get longer from item, and it is also better for the environment.
Nowadays, modern technology has been created that allows us to take better care of our clothes as well as have less of an effect on the environment when they are utilized properly. By starting the Care Label Project, it is hoped that these new products that help the environment as well as give the consumer better value for money on their clothes.
AEG conducted an international study in order to map the clothing care habits around Europe, and it was revealed that more than half of consumers rely on the care labels on their clothes to feel more confident when doing their laundry. In spite of this however, a third of the consumers said they found them confusing. The Care Label Project is a really good idea, and could be beneficial for everyone, except putting ‘Don’t Overwash’ on the care labels doesn’t really mean anything. For those who find care labels confusing, this new and very vague instruction will not help. In order to ease any confusion, AEG have a Modern Care Guide on their website which contains up to date information about how to get the best out of clothes for longer.