One of the UK’s leading multivitamin brands is offering meat lovers £2,000 to take part in a study, in a bid to highlight how its products tackle common vitamin deficiencies in vegans. Candidates must have been a meat eater for at least 6 months prior, have no underlying health conditions, and be willing to have weekly blood tests for three months.
A multivitamin subscription brand is looking to recruit five meat-eating members of the public to participate in a study over three months to see which deficiencies are caused by a vegan diet, and how their product fairs in fixing them.
Successful applicants will be paid £2,000 by WeAreFeel over the course of three months, to eat a completely plant-based diet while taking the brand’s multivitamin, in a bid to see whether the product will mediate the deficiencies commonly seen in a vegan diet.
Participants will be given a vegan diet plan for the duration of the study, and sent weekly finger prick tests to complete and send back to the company in the post. Successful applicants must also sign a contract that they agree to not eat meat or any animal bi-products for the full three months.
The vitamins and minerals tested in the study will include B12, vitamin C, Iron, Folate, Iodine and vitamin D – all of which are common deficiencies found in people who eat a vegan diet.
Members of the public interested in applying can do so here: https://wearefeel.com/blogs/learn/go-vegan-multivitamin-challenge
WeAreFeel will be selecting the five successful candidates on November the 11th, with hopes of starting the study at the beginning of December. Applicants must be aged 18 to 60 years old, have no underlying health conditions, such as diabetes, obesity or hyperthyroidism, and have eaten a meat diet consistently for at least six months prior.
The company is conducting the study to see what impact moving to a vegan diet has on a person’s nutrient levels, and whether its multivitamin can make up for any deficiencies caused by a plant based diet. For the first month of the study participants will be asked to follow the preset animal-free diet plan without taking the multivitamin. This will be to create a base level for WeAreFeel’s experts to track which vitamin and mineral levels have changed since moving away from animal produce.
Once the first month is finished, each participant will be required to continue eating the preset vegan diet plan, as well as taking the brand’s flagship multivitamin product. These tests will be used to see whether the product addresses individual deficiencies caused by a vegan diet. Blood samples will be taken weekly for the duration of the study.
WeAreFeel multivitamins contain the appropriate RDA of 33 ingredients: 15 vitamins, 10 minerals, 6 phytonutrients (Spirulina, Reishi Mushrooms, Citrus Bioflavonoids, Turmeric, Grape-seed Extract, BioPerine) and micronutrients Coenzyme Q10 and L-Glutamine. In addition to being gluten, lactose and allergen free, WeAreFeel is certified by the vegetarian society as vegan, Halal and Kosher, GMO, and colourant free, and has been reviewed and approved by doctors, nutritionists and dieticians.
WeAreFeel founder, Boris Hodakel, said:
“The development of our products is the most important thing to us as a business and brand – we’re dedicated to creating quality multivitamins that actually work, and as with all of our products, we’re constantly looking at ways to develop them further.
“Our product has shown incredible benefits for meat-eaters, vegetarians, and vegans. However, we wanted to find out just how good it is at fixing some of the common deficiencies caused by a vegan diet.
“These tests have been planned for a while, and after turning vegan recently myself, I can’t wait to see the findings!”