Kenji, the Japanese-inspired lifestyle brand, has unveiled its new retail concept at Liverpool ONE. The 45 South John Street site is the first of three such stores to be launched across the North West, with the retailer taking 1,500 sq ft. It will incorporate retail, leisure and hospitality into a mini arcade format.
“More than ever before, it is important for retail be forward-thinking and experience-led. We recognised these elements in Kenji’s new concept store, and we’re pleased that Liverpool ONE is the first to host the retailer’s new immersive format. Kenji’s launch adds to the consistent growth of Liverpool ONE as a destination of choice for brands,” said Alison Clegg, director of asset management at Grosvenor Europe.
“We are excited to be launching at South John Street in Liverpool ONE and be part of a vibrant community which is undeniably one of the strongest performing centres in the UK. The aim to disrupt the way retail is traditionally experienced is by curating an immersive retail space of Japanese inspired designer homeware, toys and stationery, allowing customers to explore not just the products but the story behind them, also, bringing back the excitement to shopping,” added Derek Yong, head of operation at Kenji.
CBRE and Metis acted for Liverpool ONE. KJ Retail Consultancy acted for Kenji.