When it comes to marketing yourself as a business, it can be hard to see the results you want. After all, not all of your materials and/or campaigns are going to work, and not all of your customers are going to respond to what you send them. It’s normal, and it’s part of running a business.
However, when your outreach response levels hit an all time low, it’s clear that something needs to change. Maybe your digital marketing techniques need refining, maybe your marketing department needs overturning altogether – either way, here are the most common reasons as to why your customers aren’t really responding to you.
You’re Not Offering Enough
It’s sometimes very simple; as a business, you’ve got to have something to offer a customer. They don’t owe you anything except money in a transaction they willingly step into, and once that’s done, your time together comes to a close.
And a lot of business owners seem to misunderstand that, and when they put together a marketing email or flyer to put through the door, they’re just not offering anything of new value.
You need to have something truly exciting on those materials, such as coupons, discounts, and even just a new product range. Simply put, if you can find something of value to put in front of a customer’s face, similar to what they’ve wanted from you in the past, they’re going to come back!
Your Marketing Materials Aren’t Visually Appealing
Whenever you send out marketing materials to previous customers, do you take a second look at what you send? People need to have something eye-catching in their inbox to make them want to open the email up and read it, and without the right visual elements, your emails are just going to get ignored.
So before you send out that monthly newsletter, think about refining the Newsletter Design; you might need more colours, a better layout, a clear format, and a line or two that really catches the eye. Make the discount you’re offering much clearer, or remind people that what’s on offer here is time sensitive – both are very good ways to turn that initial click into two or three, that go through to your website and through your checkout.
You’re Simply Sending Too Much!
Sometimes you can flood a person’s inbox, and when you send email after email every single day, you can end up annoying the person in question. And instead of piquing their interest and calling them back to your website, they can simply block your address and never hear from you again.
That’s definitely bad for business! You don’t want a customer to feel like you’re ‘too much’, and to have to halt the onslaught of marketing materials as a result. So back off, send maybe one email a week, and see whether your outreach program becomes more effective. Less is more, especially when you’ve got something good to offer!
Remember, customer unresponsiveness doesn’t have to last!