- SIDES, founded by YouTube legends, The Sidemen, launch an exclusive range of frozen products and sauces at Iceland and The Food Warehouse
- The product launch marks the first time the SIDES range will be available at supermarkets
SIDES, founded by YouTube sensations, the Sidemen, have announced the launch of their new frozen SIDES range and SIDES sauces, available exclusively at Iceland and The Food Warehouse stores nationwide and online now.
Inspired by the popularity of the YouTubers’ SIDES restaurant chain, the new SIDES range will see fans able to get their hands on products to recreate that restaurant taste at home for the very first time.
With fifteen irresistible products made up of restaurant favourites such as Wings, Ribs, Fried Chicken and SIDES sauces, plus all new Chicken Shop Sauce, BBQ Cheese Bites and Salt N Pepper Chinese BBQ Wings, fans can create their very own SIDES takeaway for less.
Iceland and The Food Warehouse have officially become the first supermarket in the UK to sell the SIDES range of frozen foods and sauces, starting from just £2, making them perfect for sharing with friends and family.
Tobit Brown (TBJZL), a member of the Sidemen said: “We’re so excited to have our SIDES products launching at Iceland. Our fans have gone crazy for our SIDES restaurants so we couldn’t wait to make products available in store for them too.
“Whether it’s our juicy and tender Nashville Boneless Chicken Box, or our range of incredible sauces, including the fan-favourite Chicken Shop Sauce, there’s something for everyone to now enjoy at home.”
The SIDES frozen range launch comes after the YouTube group launched their restaurant chain in 2021, which is now available in six locations from London to Manchester.
Oliver Gilding, Head of Innovation and Licensing at Iceland Foods & The Food Warehouse, added: “We’re incredibly excited to launch the Sidemen’s new SIDES restaurant inspired frozen food and sauce range exclusively across our 1,000-store estate.
“We love providing our customers with unbelievable choices and innovative products from big name brands. I’m confident this range will be one of our most popular launches to date!”
The new SIDES range is available to shop both in store at Iceland and The Food Warehouse and online from Tuesday 18th, June and includes the following:
- SIDES Chilli Cheese Nuggets 240g – £3.50
- SIDES Cheese Nuggets 240g – £3.00
- SIDES BBQ Cheese Bites 280g – £3.50
- SIDES Nashville Spiced Ridge Cut Dipper Chips 600g – £3.50
- SIDES Mini Hash Brown Onion Rings 420g – £3.50
- SIDES Jalapeno and Cheese Hash Brown Nuggets 400g- £3.50
- SIDES Nashville Coated XL Fried Chicken Ribs 490g – £5.00
- SIDES Mega Feast Box 1kg – £10.00
- SIDES Salt N Pepper Chinese BBQ Wings with Crispy Fried Onions 425g – £4.00
- SIDES Smoke ‘N’ Spice Sweet Chilli Wings with Crispy Fried Onions 425g – £4.00
- SIDES Sweet ‘N’ Salty Chicken Bites 400g – £4.00
- SIDES Crispy Coated Boneless Chicken Box 550g – £5.00
- SIDES Chicken Shop Sauce 350ml – £2.00
- SIDES Sweet ‘n’ Smokey Ketchup 350ml – £2.00
- SIDES Ultimate BBQ Sauce 350ml – £2.00
For more information on the full SIDES range available at Iceland and The Food Warehouse, please visit: https://www.iceland.co.uk/exclusive-brands/sides.