Goodrays launches “Perfect Pairing” campaign with CleanCo and Waitrose

Goodrays is launching an in-store collaboration with CleanCo in Waitrose, with the aim to highlight the versatility of CBD drinks via CBD infused alcohol-free cocktails. ‘The perfect pairing to unwind’ will raise awareness around new ways to serve and incorporate both CBD and non-alcoholic spirits into consumers daily routines and lifestyles, with a focus on the benefits of using a 100% natural, vitamin-D drenched, low-calorie and low-sugar drink as a mixer with CleanCo’s non-alcoholic spirits.

The fixture will be on the booze aisle – a first for Goodrays who normally sits in the functional drinks section – demonstrating that customers can use CBD as a mixer and that CBD drinks are becoming an alternative for an evening tipple.

The Goodrays mixed pack of sparkling drinks (normally £7.50 for 4x250ml cans) will now be £5.63. Each pack contains 1x Yuzu and Elderflower, 1x Raspberry and Guava, 1x Passionfruit & Pomelo and 1x Blood Orange & Grapefruit. Each can contains a market-leading 30mg, the strongest dose of CBD available in a carbonated drink in the UK as well as a daily recommended dose of Vitamin D.

CleanCo non-alcoholic spirits (£17 per bottle) will now be £12.75.  CleanCo is the first of its kind offering a full suite of alcohol-free alternatives to all major full-strength spirits, with a range that includes Clean G (the essence of a London Dry Gin, boasting crisp juniper notes and romantic botanicals), Clean G Rhubarb (a delightful fusion of London dry gin, rhubarb and red berries), Clean W (with notes of oak and sweet vanilla with rich spice, apple and figs), Clean R (a take on Spiced Caribbean Rum with warming spice, golden caramel and a hint of cayenne pepper), and Clean T (an oaky agave spirit with the fresh aroma of blue agave and subtle hints of new oak).

The in-store promotion will be the start of an ongoing cross-company partnership which includes a social media and PR campaign which celebrates 4 new cocktail recipes created by CleanCo’s in-house mixology team. Each recipe has been specifically created for evening relaxation, with additional benefits to help consumers strive for a restful sleep and a hangover-free morning.

The Goodrays and Waitrose relationship has proven to be a fruitful one since the brand launched with its range of drinks, gummies and oils. Goodrays now has the highest rate of sale across the energy, sport and functional beverage categories within store, as well as being listed in the first ever meal deal which launched August 2023.

CleanCo has seen similar success with Waitrose. CleanCo is the number one independent spirit brand stocked in Waitrose nationwide, with the brand seeing a 93% YoY sales growth in Waitrose in 2024.

Founded in 2020 by CBD industry expert Eoin Keenan, Goodrays exists to help busy minds find calm and clarity, via the most exciting, effective and accessible CBD products for people who want to improve their mental wellbeing. As Europe’s fastest growing CBD brand and one of the fastest growing soft drinks brands in the UK, Goodrays wants to change the way that the food and drink industry treat products for mental wellbeing. All of Goodrays’ products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates.

Founded in 2019, Founded in 2019 by entrepreneur, media personality and Guinness World Record holder Spencer Matthews, CleanCo has rapidly grown to become the world’s leading independent non-alcoholic spirit brand, offering optionality and choice with an unrivaled range of non-alcoholic equivalents to full strength spirits, without compromising on experience, taste, aroma, or mouthfeel.  With over 30 awards to their name including recent Great Taste and IWSC wins, CleanCo continues to dominate taste-led innovation in the non-alcoholic category worldwide.

“For too long, mental wellbeing has been ignored by the food and drink industry, dominated by high sugar, hard alcohol and ultra-processed foods. But times are changing. We’re buzzing to be working with someone like Spencer Matthews and CleanCo on this partnership. Our consumers want to see new and exciting ways to moderate drinking, and calming cocktails are perfect for at-home drinking moments when you need to relax, unwind and recover. All of our products are crafted with rigorous testing, science-backed efficacy and outstanding taste, made with as little impact on the planet as possible and supported by a community of mental wellbeing experts and advocates. We see so many synergies with CleanCo in terms of their message around mental health and look forward to working with them in the months ahead.” – Goodrays Founder Eoin Keenan

“It was only when I stopped drinking that I realised the sheer lack of choice when it comes to wanting to enjoy a healthy but sophisticated non-alcoholic drink.  Often the only options available were sugary soft drinks or juice laden “mocktails” that never hit the spot.  I missed the feeling of a deliciously refreshing G&T at the end of the day.  That’s what CleanCo is all about – never having to compromise on taste or experience, but just ditching all stuff that makes you feel bad.  It’s been so exciting working with Eoin and the team at Goodrays to prove just how creative you can be when it comes to alcohol-free mixology.  We’re both founders shaking up our respective industries and it’s been great fun to collaborate. Our Caribbean Sunset recipe is my new go-to.” – CleanCo Founder Spencer Matthews

Recipes will be shared via https://www.instagram.com/goodrays/ and https://www.instagram.com/CleanCo/.