A Swedish brewer and design agency have teamed up to change the way people shower around the world, by creating a beer that is solely dedicated to being consumed in the shower, so will this ‘sweet but strong’ pale ale change the shower game forever?
PangPang Brewery and Stockholm-based Snask have joined forces to create this 10% ABV Shower Beer, and the 18cl bottles are small in size with the aim for people to finish the beer in just a few sips to last the duration of a shower, and it will be perfect for before a night out when that valuable drinking time cannot be wasted.
It has strangely been a long-running viral trend for people to post online regarding the ‘shower beer’ craze, so it is no surprise that breweries are jumping at the opportunity to give the people what they want, and this has come in the shape of these high percentage, mini beer bottles.
“We’ve always wanted to have our own beer, like all hipsters do” commented a representative of the design agency Snask. “But not any beer and certainly not just a regular creative agency brew saying ‘Snask lager’. We wanted an idea, a concept, something bigger than just the actual beer.
“Something that could kick-start the night and act as your power-up while fixing your hair and listening to Dressed for Success on repeat. We already work with the local genius brewer Fredrik ‘PangPang’ Tunedal so it felt obvious that he would be the backbone of the brewing part.”
So will this ‘slender, elegant and different’ beer be a game changer for the pre night out ritual? We shall have to wait and see but it certainly serves a purpose, so if the beer passes the taste test then there is no reason why it cannot be a hit.