Bubblewrap Waffle will be celebrating its first birthday on Thursday, the 8th of March, with a limited edition Bad Bubblewrap, custom made balloons offered to the first 100 customers, Buy One Get One Free all day, and the chance to win a Bubblewrap every month for a year.
The Bad Bubblewrap is created in partnership with Bad Brownie, fellow market trader friends, and it consists of an original waffle base and vanilla gelato topped with popcorn, chocolate crunchies, chocolate sauce and a Bad Brownie Egg. The Bad Brownie Egg is made using Bad Brownie’s signature chocolate brownie, filled with mango and passionfruit, wrapped in a coconut fondant layer and then covered in a creamy white chocolate to finish. The price for it is £7.99.
Additionally, a Buy One Get One Free offer will be available for the entire day and the first 100 customers will receive a Bubblewrap Birthday Balloon. The competition to win a Bubblewrap every month for a year runs from the 5th of March until the 11th of March and those wishing to participate have to follow @BubblewrapLDN on Instagram, post a Bubblewrap Selfie and tag it with the hashtag #birthdaywaffle.
Bubblewrap started as a University project and then moved into the Berwick Street market. After that they moved into tiny premises on Wardour Street, followed by an explosion on social media that further generated global print, TV, radio, and online news, which led to a sale of 175,000 Bubblewraps in a year.
The reinvention of this Hong Kong classic street snack captured the imagination of London, which resulted in Time Out London’s highest ever performing Facebook video, with 21 million views, 138,000 shares, 141,000 likes, and 148,000 comments. When the Wardour Street shop opened, queues of up to three hours filled the street and the wait never dropped below an hour for the first nine months.