- El Bandarra appoints Bruna Sedó Molina as UK Brand Ambassador
- Bruna Sedó Molina will support El Bandarra’s continued growth in the UK, helping to establish the brand’s new and naturally refreshing craft aperitif, EL Bandarra Al Fresco
- El Bandarra Al Fresco is available for purchase at Shopify as a Standard One Litre bottle (yes, size matters!) RRP £19.99, and via their distribution partner, Mangrove
Barcelona drinks brand El Bandarra has appointed Bruna Sedó Molina as UK Brand Ambassador.
As the face of El Bandarra in the UK, Bruna is tasked with continuing to grow the brand in the UK, in particular, its newest expression, the Barcelona Aperitif; EL Bandarra Al Fresco.
Natural, refreshing and cherry red in colour, EL Bandarra Al Fresco is made with quality local wines and natural Mediterranean botanicals. With its simple serve of mixing one-part Al Fresco with two-parts tonic water over ice with orange garnish, an ‘Al Fresco tonic’ will soon become a phrase commonplace in bars and homes around the UK.
Over the coming months Bruna will work extensively alongside UK Brand Manager, Jonathan Zammit-Tabona to affirm El Bandarra Al Fresco’s position as the UK’s favourite craft aperitif. Another area of responsibility will include building upon existing on-trade partnerships, such as KERB at Seven Dials, Morito and Brindsia in London, to name a few.
El Bandarra co-founder Alex Virgili commented: ‘My brothers and I are delighted to welcome Bruna into the El Bandarra family. Her wealth of experience gleaned from her time as Head of Operations and Events at Jacob’s Media Group to owning her very own cocktail bar, El Garito in East London, means she’ll be a huge asset for us. We are confident that Bruna´s personality and knowledge combined with El Bandarra Al Fresco’s simple serve and delicious taste will be a recipe for success!”
El Bandarra Al Fresco is available for purchase at Shopify as a standard one litre bottle RRP £19.99, and via their distribution partner, Mangrove.